For this writing assignment, you will investigate and apply concepts to the company Ecovative...

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For this writing assignment, you will investigate and apply concepts to the company Ecovative Design. As you explore the links, below, you’ll be able to do the following:

·Follow their story

·See the development of their technology

·Learn how their company and innovation strategy mesh together

·Gain insight into their new directions and investments in project development that build on their platform technology

You should also see evidence of an innovation ecosystem.

For this activity, complete the following:

1.Review the following websites. The company’s information and several short videos will provide you with the information needed to address the questions listed below. You may explore beyond these links if desired.

i.“Our Foundry”

ii.“Our Purpose: Support LIfe on Earth”

iii.“MycoComposite”

iv.Ecovative Design

v.“Method for Producing Grown Materials and Products Made Thereby”

vi.“Ecovative Design Awarded $9.1 Million U.S. Department of Defense Research Contract to Develop & Scale a New Generation of Living Building Materials”

vii.Citation: GROW.bio. (2017).Ecovative design awarded $9.1 a million U.S. Department of Defense Research contract to develop and scale a new generation of living building materials.https://grow.bio/blogs/press-releases/ecovative-design-awarded-9-1-million-u-s-department-of-defense-research-contract-to-develop-scale-a-new-generation-of-living-building-materials

viii.
Ecovative Design (video)

ix.Citation: VentureWell. (2014, September 16).Ecovative design[Video]. YouTube.https://youtu.be/HqmCSml15jU

x.
An Inside Look at Ecovative's Production Facility | Forbes

xi.Citation: Forbes. (2015, January 12).An inside look at ecovative’s production facility | Forbes[Video]. YouTube.https://youtu.be/snIvRhmsUZQ

xii.
How to Grow Giant Mycelium Parts

xiii.Citation: Ecovative Design. (2018, August 17).How to grow giant mycelium parts[Video]. YouTube.https://youtu.be/p1BV9oJTuN8

xiv.
Ecovative Design: Manufactured Wood Made Without Trees

xv.Citation: Bloomberg QuickTake Originals. (2015, April 13).Ecovative design: Manufactured wood made without trees[Video]. YouTube.https://youtu.be/DCjoiRa6aMQ

xvi.
NOVA | Mushroom Material | PBS(optional)

xvii.Citation: PBS. (2013, October 17).Nova | Mushroom material | PBS[Video]. YouTube.https://youtu.be/OpDXD0WBZuQ

xviii.
Eben Bayer: Are Mushrooms the New Plastic?

xix.Citation: TED. (2010, October 4).Eben bayer: Are mushrooms the new plastic?[Video]. YouTube.https://youtu.be/zmDENxTPn8Q

2.This module centers on aligning a company’s innovation strategy with its overall strategy. After reviewing the above websites and videos, assess the strategic wisdom of Ecovative’s expansion into various product lines. Apply one or more concepts from the readings.

1.State which product/technology expansion(s) you are assessing.

2.Identify Ecovative’s overall strategic positioning. That is, who do they compete against?

3.What is their core competency? What is the core technological capability that underlies their strategy?

4.How important is intellectual property protection to Ecovative?

5.What types of partnerships does Ecovative have with other entities in its ecosystem? What is the purpose of these partnerships?

3.Apply the aggregate project planning portfolioas best you can to map out their product lines and technology investment.Use the template provided in the lecture slides and fill it in based on your assessment of Ecovative.

Insha · Accepted Answer

Running Head: PASTE YOUR TITLE OF ASSIGNMENT	HERE			1
PASTE TITLE OF THE ASSIGNMENT HERE						2
Ecovative Design- innovation strategy 
Table of Contents
Introduction	3
Assessment – Mushroom line	3
Strategic positioning	3
Core competency	4
Importance of confidentialities	4
Partnership with other entities	5
Conclusion	5
References	6
Introduction
Ecovative was founded by Gavin McIntyre's and Eben Bayer university project. In 2007, Innovators Alliance and The National Collegiate Inventors awarded them $16,000. Steelcase, Puma SE, and Dell are among the companies that have commercialised the creation of EcoCradle protective packaging. Ecovative Design announced collaboration with Sealed Air and launched a new production facility in April 2012 to boost packaging material production. In 2014, their substance was employed in a brick form in the Museum of Modern Art's 'Hy-Fi,' a 40-foot (12-meter) tower on exhibit in New York (Saint, 2021). 
Assessment – Mushroom line
For the assessment, this paper selected their product Mushrooms. Natural fungus is used by Ecovative as a sort of 'biological glue,' glueing agricultural waste together to create fibreboard goods and sustainable packaging. This mycelium, or "fungus roots," may grow to be fairly lengthy, with a good amount of the capacity and structural strength to adhere to plant tissue. With a mould to form the desired shape and heat to dry everything out (and destroy any leftover fungus), you can make wood fast or packaging, sustainably and easily (PBS, 2013).  
Mushroom Packaging is Ecovative's signature product, and it's been adopted by firms including Merck Forest, Stanhope Seta, and Dell. Their Myco Board is an ecologically friendly alternative to plywood and fibreboard that can be easily moulded into the necessary shape. Because of its versatility, it has been chosen as the seat back material for Gunlocke's Savor range of office chairs, as well as the material for Enjoy Hand planes' Mushroom Board Fish bodysurfer hand planes.

For this writing assignment, you will investigate and apply concepts to the company Ecovative Design. As you explore the links, below, you’ll be able to do the following: ·Follow their story ·See the...

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