For this Key Concept Exercise you will analyse the strategies available for business in an international business environment. You will also evaluate strategies used by organisations to gather...

Nestle
MANGEMENT
2017
Nestle
International Business
Paper
M A N A G M E N T
Nestle is a leading multinational company which is present in more than 100 countries of
globe. It headquartered in Switzerland and has been successfully positioning its different
brands such as Nescafe, Maggie, Kit-kat, Nestea, Milo and etc. For managing business in
host countries and expand its presence, Nestle has been organising and restructuring its
international operations by using different kinds of strategies in international business
environment(Ozsomer, A., Bodur, 1991).
Nestle has been using different kinds of strategies for restructuring its international operations
by collecting different types of information to make its business grow successfully with
support of PESTLE Analysis by understanding business in-terms of political, economical,
social, technological, legal and environmental aspects.
Political
Nestle has been trying its best to understand political environment for selling its products to
different geographical locations by creating better relationships with host countries
government and understanding law and freedom to manage the trade.
Economic
Economic factors has been analyzed by Nestle in managing business at...