For this Design Project #3, the goal is to create a visual service design or lo-fidelity prototype to capture the products or services you considered earlier. It is a way to showhow your ideas might best be conveyed to the “customers” early to get feedback from them about your ideas for a solution.
Design Project #3 Design Project 3: Visual Prototyping TheDesignProjectisworth25points TheVoiceThreadPresentationisworth10points Introduction Project #1 was about the customer profile and persona, and Project #2 was about the products and services that best address (“fit”) the jobs, pains and gains in the customer profile, and from the persona. For this Design Project #3, the goal is to create a visual service design or lo-fidelity prototype to capture the products or services you considered earlier. It is a way to show how your ideas might best be conveyed to the “customers” early to get feedback from them about your ideas for a solution. PrototypingResourcesandServiceDesignToolsAreAllLocatedOnD2L/Week6. Theyarealsosummarizedbelow.Theyinclude: • Awebsiteofprototypingsoftwareathttp://uxdesignweekly.com/ux-resources/ prototyping-tools/.You’llhavetolookaroundabit.GoodonesareMarvel, Proto.IO,andAzure. • CheckoutNN/gonUXPrototypes:LowFidelityvs.HighFidelity Therearemanydesigntoolsontheweb;thislinkprovidesagoodstartingpoint: http://servicedesigntools.org/repository.Foreachdesigntoolyouconsider,there maybeexamples(orlinks)associatedwiththattoolthatmayprovideyouwithuseful information.It’sreallyuptoyouwhichtoolyouchoosetouse,butitneedstoshow insomedetailhowthesysteminteractswiththeuser(persona).Herearesome tools,buttherearemanyothers: • AServiceblueprintisanoperationaltoolthatdisplaysthefront-end(customer perspective)andback-endofthesystem,includingpainpointsandsolutionsto solvethem. • Storyboard-Thestoryboardisatoolderivedfromthecinematographictradition; itistherepresentationofusecasesthroughaseriesofdrawingsorpictures,put togetherinanarrativesequence.(Therearemorelinksandtemplateattheend ofthisdocumentfromAlexCowan) • WizardofOz-isatechniquederivedfromtheinformationtechnologythatisused inordertotestaproductoraserviceinadetailedwaybyobservingthe interactionofapotentialuserwiththeobjectwithoutrevealingtheevaluator’s presence. MISOnlineMIS-541 InformationSystemsAnalysis&Design http://uxdesignweekly.com/ux-resources/prototyping-tools/ http://uxdesignweekly.com/ux-resources/prototyping-tools/ https://www.nngroup.com/articles/ux-prototype-hi-lo-fidelity/ http://servicedesigntools.org/repository http://servicedesigntools.org/tools/35 http://servicedesigntools.org/tools/13 http://servicedesigntools.org/tools/22 • Roughprototyping-isaquickmethodtobuildprototypesusingalltheobjects andmaterialsavailableinthatspecificmomentandlocation. • Experienceprototype-isasimulationoftheserviceexperiencethatforesees someofitsperformancesthroughtheuseofthespecificphysicaltouchpoints involved. • Serviceprototype-isatoolfortestingtheservicebyobservingtheinteractionof theuserwithaprototypeoftheserviceputintheplace,situationandcondition wheretheservicewillactuallyexist. Project Instructions Afterreviewingthelinksabove,createalow-fideltyprototypeorservicedesign diagramthatbestaddressesthecustomerexperienceandvaluepropositionfrom thefirsttwoprojects.Afteryouhavecreatedavisualdesignidea,postitonour VoiceThreadgroup.(Directionsforthcoming.)Useanyoftheresourcesprovidedon D2L,orconsideryourownideas.Asthevideoandotherresourcespointout,the maingoalistoaddresstheneedsofthecustomers/end-users/businessemployees, etc.Howeveryoudothisisuptoyou. VoiceThreadPresentationwithWrite-Up:35points Due:theweekofOctober17,especiallyifyouwantfeedbackonyourprototype. FortheVTpresentation,youwillneedtoprovideabriefbackgroundofyourcase (customerprofileorpersona,valueproposition(productsandservices),butmostly yourdesignprototype.Askforfeedbackoncertainpartsoftheprototypeorwhat youweretryingtodosothatotherscanofferusefulfeedback.Thisisallyouneedto doforthisprojectgrade.ThereisnoneedtoresubmitthisonD2L(butseebelow). D2LSubmissionoptions: • IfyouwanttoresubmityourVTpresentationbasedonhelpfulcomments,you candosobytheendofclassclosetoOctober17. • IfyouprefertoonlysubmityourdesignonD2L,youcandosofor25pointsand submititbytheendofclassonOctober24. Ifyouhavequestions,youcanpostthemonSlack/#labs-and-projectsorDMme. http://servicedesigntools.org/tools/30 http://servicedesigntools.org/tools/21 http://servicedesigntools.org/tools/24 Questions to Consider Uponcompletionofyourprototypeorservicedesigntool,considerthesetwo chartstohelpyouanswerthesequestions(noneedto'illoutallrows;youcanalso answerthequestionsusinganyformatyoulike). 1. Whatinsightsdidyougainfromcompletingthedesign/prototoype? 2. Whatarethekeytakeawaysfromthedesignexperience? 3. Whataspectsoftheproductorservicedeliveryprocessarenotwell understood,wheregapsstillexist,orwherefail-pointsorconcernsarenot resolved? 4. Whatarethepotentialimprovementactionsyoucouldrecommendinorderto createabetterproductorservicegoingforward? Prototyping Resources • DesignThinking101 • HowitWorks:DesignThinking(video). • PrototypingSoftwareTools • StoryboardingTutorial(fromAlexCowan) ‣ Storyboardthat.com(tocreateyourownanimations) • ServiceDesignTools • PaperPrototypedemonstration http://www.apple.com https://www.youtube.com/watch?v=pXtN4y3O35M&t=8s http://uxdesignweekly.com/ux-resources/prototyping-tools/ http://www.alexandercowan.com/storyboarding-tutorial/ http://storyboardthat.com http://www.servicedesigntools.org/repository