For this assignment, you will select a commercial or a series of commercials for a brand within a company and analyze its marketing strategy. Consider the target market, positioning in the market,...

For this assignment, you will select a commercial or a series of commercials for a brand within a company and analyze its marketing strategy. Consider the target market, positioning in the market, value proposition, consistency of the marketing message, focus on tangible features or intangibles, and any other relevant aspects. Based on your analysis, develop a mission statement and strategy that aligns with the commercial(s) and can be justified. What is the company’s marketing strategy? In answering, consider the concepts discussed in the lectures and textbook, such as what you think the target market is, where you believe they are trying to position themselves in the market, what is their value proposition, is the marketing message in the commercial consistent with the message they are trying to convey through other forms of marketing (i.e. promotions, in store displays, etc.) and/or across their commercials (the latter applying only if you choose to analyze a series of commercials) , etc. Do they focus on tangible features or intangibles (such as emotions, status, etc.) or some combination thereof? Do you believe this is the right focus? Why or why not? If the focus is on tangible features do you think they should change to intangibles, and vice versa? And if they have a more hybrid approach, would you change it, and if so how? Based upon your preceding analysis, develop what do you believe is the strategy of the brand/company and its Mission Statement. Be sure to explain your strategy by referencing back to your analysis. Remember that a brand’s/company’s mission, overall strategy, and marketing strategy and execution MUST be in alignment if the brand/company is to be successful. Please note that one would have no idea what any particular company’s or brand’s strategy is as they don’t share it with the public (for obvious reasons) so this assignment is not about a “right” or “wrong” answer. It is about working backwards from a commercial to develop a mission statement and strategy that you believe, and more importantly can justify, is in alignment with their commercial(s). As such, a well thought out cohesive analysis that makes sense is expected. Submission Details: Please include the URL (link) to the commercial(s) you are analyzing. 4-7 pages (8.5x11 size) in length, double spaced, 12 point font Word format only (no .pages format) cite your research sources using APA or MLA format (for format details see:

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Mar 05, 2023

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For this assignment, you will select a commercial or a series of commercials for a brand within a company and analyze its marketing strategy. Consider the target market, positioning in the market,...

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