For this assignment, you will interview a person about their consumer behavior decisions and consumer experiences, with a focus on the domain of food consumption. Please try to interview the person in...

For this assignment, you will interview a person about their consumer behavior decisions and consumer experiences, with a focus on the domain of food consumption. Please try to interview the person in a food context—their kitchen, for example—if possible. For this assignment, you get to develop your own interview script, in which you will develop the specific questionsthat you want toexplore with your interviewee. The following topics should be covered:1.Wants & Needs (the expanded Maslow’s model)2.Self-Concept Dynamics& Personality3.SocialInfluence4.Consumer Decision-MakingPlease also apply material from the articlesas you see fit.Prepare some questions before the interview, but also look for opportunities for follow-up questions during the interview.You will summarize your findings in a five-page paper(double spaced). Please be sure that your paperis well-organized(use subheadings), and be sure that you apply the concepts in a scholarly manner. You shouldalso use verbatim quotations from your interview as support, but please don’t rely on those to “tell the story”: I am more interested in your analysis of what your interviewee says. Please include a copy of your interview transcript as an appendix.
Aug 01, 2021
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