For this assignment, you are part of the production management team at Allied Sanitation Company that charged with locating a potential international facility to build its sterilization product for distribution. What is this process called? What issues must your team consider in selecting the location for the production facilities? What benefits would the organization gain by moving internationally? Discuss the merits of centralization. When would decentralization be a better option?
Always follow APA guidelines, provide a cover page, table of contents, and a reference page. One source you must cite for this assignment is your textbook. Cite any other sources you are using.
Running Head: ASC ASC4 ALLIED SANITATION COMPANY Table of Contents Advantages of Export of Innovative Sanitation Product3 References5 Advantages of Export of Innovative Sanitation Product Exporting innovative sanitation products is extremely important. There are a number of advantages that are associated with the process of exporting. The different advantages of exporting the innovative sanitation product will be discussed in the following sections of the essay. At the very outset, it is important to identify the current societal trend of the global condition. That is to say, it is important to understand the emergency condition that has been brought about by the global pandemic of covid 19. As a result of the pandemic, there has been an extremely increasing rise in the use of sanitation products such as hand sanitizers, floor sanitizers and so on. Therefore, it can be easily understood that there is an extremely high demand for sanitization products all over the world. Therefore, according to Xieand Li (2018), the companies which sell and produce sanitation products will be catering to the customers which will have an extremely high demand for their products. Due to the extremely high demand of their products, the sales of the innovative sanitation product will increase to a great extent. In this social as well as global context, if the company decides to cater to the demand of the increasing number of customers, their sales as well as profit margins will increase rapidly. If Allied Sanitation Company decides to export its innovative sanitation products outside the United States, the customer base of the company will increase to a great extent. As a result of this, even if the sales in the home country falters, it will not affect the sales in the target country. Therefore, the company will continue to grow and develop to its complete potential thereby, resulting in expanding the business. Expansion in the business will also in a way, suggest that the research and development of the organisation will also increase to a great extent. As a result of this, the organisation will make better products that will cater to its customers in a much better way (Paul & Lee, 2019). Improved research and development team will also ensure the growth and proliferation of the business, thereby increasing the sales of the same, as customers will tend to trust the company more. With the improvement of the research and development team, other products can be made which will be able to attract more customers to the company. The significant expansion of the market in different countries for the purpose of export, will make the company less dependent on any particular country. As a result of this, the company will become more self-sustaining as well as independent. In addition to that, greater production will also ensure that the company gets access to greater economies as well as is able to unlock improved sales as well as profit margins. Growth of business will also increase the range of employment. As a result of this, the company will be able to generate improved records of corporate social responsibility. According to Lee, Kim and Lee (2020), improved records of corporate social responsibility will ensure that the company will receive better reputation in the society, thereby earning more trust and loyalty from the customers as well as the other stakeholders. References Lee, J., Kim, C. B., & Lee, D. J. (2020). Effects of Market Diversity on Performance of Exporting Companies: An Inverted U-shaped Relationship. Journal of Korea Trade, 24(8), 121-132. Paul, J., & Lee, H. (2019). Exporting to Korea. In Doing Business in Korea (pp. 81-96). Routledge. Xie, Z., & Li, J. (2018). Exporting and innovating among emerging market firms: The moderating role of institutional development. Journal of International Business Studies, 49(2), 222-245. Management Promotional Strategy Student Name Course Code Date Contents Introduction3 Body3 Conclusion………………………………………………………………………………………………………………………………………4 References…………………………………………………………………………………………………………………………………..5 Introduction Companies are using different promotional tools and methods for attracting the customers. Promotional strategies help for attracting the new customers and also helps for retaining the existing customers. While selecting the promotional strategy or tool we have to consider the influence of internal and external factors. In this research paper we are developing a promotional strategy for an innovative sanitation product globally. Body From the case we can understand that company wants to develop and distribute a new and innovative product to the market. Therefore, we have to identify the most suitable promotional strategy for the company. Promotional strategies called as the tools or methods that used by the company for attracting the customers for buying the product. Promotional strategies help for informing the customers about the features and specialties. As per the report of Business Insider (2019) most of the companies are using promotional strategies such as, personal selling, direct marketing, sales promotion and public relations (Jacob et al 2021, p.53). The selection of the promotional strategy is based on the nature of product and budget of the company. For promoting the sanitation product, the company can use social media platforms. It’s less expensive and it also helps the company for informing the product details to the people from different places. Most of the MNCs are using social media as an effective promotional tool. Companies are using push and pull strategy for creating demand for the product and for attracting the customers. The purpose of push marketing is to get the brand or items in front of the customers (Abati et al 2020, p.10). Push marketing the company tries to use aggressive marketing strategies and campaigns for attracting the customers. Pull marketing, on the other hand, involves attracting the customers naturally (Ganz et al 2021, p.25). The idea is to generate high-value content that is tailored to the target consumers and then invite the customers for buying the product. In the case of pull marketing strategy the company is trying to seduce the customers by providing more information about the products and services. Conclusion While analyzing the case of Allied Sanitation Company it is better to use push marketing, because the company is new to the market and they want to expand the business globally. Therefore, it is better to select push marketing strategies and tools, it helps the company for increasing the sales and profit margin. Push marketing also helps the company for managing the competition from existing players in the industry. References Rodrigues, J., Nikhil, S., & Jacob, S. (2021). Promotional Strategies of McDonalds and Market Effects. Journal of Management Research and Analysis, 3(1), 53-55. Folayan, B. J., Babalola, A. O., & Abati, M. O. (2020). Gratifications, national identity as strategic marketing variables and other promotional strategies in Big Brother Naija TV Programme. Babcock Journal of Mass Communication. Ganz, O., Hrywna, M., Schroth, K. R., & Delnevo, C. D. (2021). Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match. Tobacco Control.