For this assignment, you are an international management consultant for the Allied Sanitation Company’s (ASC) executive management team which is exploring the possibility of producing, marketing and...

Running Head: BUSINESS MANAGEMENT AND INTERNATIONAL PROMOTIONS     1
BUSINESS MANAGEMENT AND INTERNATIONAL PROMOTIONS         2
PROMOTING BUSINESS AT INTERNATIONAL LEVEL
Table of Contents
Question One    3
Question Two    3
Question Three    4
Question Four    4
References    5
Question One
    Based on the rapid growth of sales of sanitizing products at global level due to the pandemic outbreak of covid19, it is, at first, appreciable that the organization is about to launch a new sanitizer as the business initiative. The advisable points are two folded in this context. At first, it is necessary to understand the trends of selling the sanitizing products at global level; the intensity of a sanitizer must be within the range of the approved norms of World Health Organization. Thus, the current product should have those basic components which are deemed necessary to ensure that it produces enough competency level to the existing international brands.
    Secondly, the advantageous properties towards selling the product must be added at present; in the absence of having prior strategic thinking of promoting products in the international market, it becomes quite challenging to expect that the product will perform well in accordance with the expectations...