For the second milestone due , you will first complete the Company and Market Analysis portion of your project. Using historic and quantitative data, you will provide a brief discussion of the...

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For the second milestone due , you will first complete the Company and Market Analysis portion of your project. Using historic and quantitative data, you will
provide a brief discussion of the absolute and relative performance of the companies listed below in each sheet in terms of industry trends. Next, with
your completed company and market analysis in mind, you will begin to construct an investment portfolio that includes a consideration of assets, securities, and
rates of return for each of the companies that you will be including in the portfolio.

Prompt:Referring to the microeconomic and quantitative data that you have gathered and analyzed, in a 2- to 3-page paper, first briefly discuss each company’s
stocks and bonds (both corporate and government) for absolute and relative investment performance with regard to industry trends.
Next, with your company and market analysis in mind, begin to construct an investment portfolio that includes a consideration of assets, securities, and rates of
return for each of the companies that you will be including in the portfolio.

Specifically, the following critical elements must be addressed:
I.
Company and Market Analysis
: In this section, you will analyze the company and its position in the financial markets.
A. Industry Trends
i. Compile historic industry microeconomic data from database research for relative comparisons and inputs into asset valuation models.
ii. Analyze quantitative data across sectors and industries to measure absolute and relative performance.
II.
Portfolio: With your company and market analysis in mind, construct a complete portfolio that includes the following:
B. Asset
i. Explain the inclusion of specific asset classes for the portfolio, considering the portfolio’s risk/return trade-offs and the company’s investment objectives.
ii. Apply the asset allocation weightings across asset classes, sectors, and industries.
B. Securities
i. Analyze the company’s historical revenue and earnings growth in order to demonstrate a comparison to that of peers in the industry.
ii. Determine the intrinsic value of assets utilizing the asset valuation models.
C. Rates of Return
i. Analyze the assets’ historical risk and rates of return, utilizing a comparison of the assets’ rates of return to similar securities or benchmarks for support.
ii. Calculate required rates of return, utilizing various asset valuation models (e.g., stock valuation models, bond valuation models, real estate valuation models, etc.).

Apple (AAPL) Stock

2016

2017

2018

2019

2020

2021

Revenues
215639224265233235242565252267262358
Cost of Goods Sold131376156985163265169795176587183650
Selling, General & Administrative Expenses141943812539650412364162443289
Research and development1004500000
Operating Income600242915430321315333405635418
Net Interest Expenditure-134800000
Pre-Tax Income613722915430321315333405635418
Taxes156858746909694601021710625
Net Income456872040821224220732383924793
Earnings Per Share8.313.834.124.434.955.34
Shares Outstanding550053285156498448124640

Apple (AAPL) Bond

Firm

Ind Avg

Debt & Coverage Ratios
Debt/Assets0.600.50
Debt/Equity0.600.50
Current Assets/Current Liability1.351.77
EBITDA/Interest42.9549.50
Debt/EBITDA2.642.27
Cash Flow Ops/Total Debt0.340.19
Answered Same DayDec 26, 2021

Answer To: For the second milestone due , you will first complete the Company and Market Analysis portion of...

David answered on Dec 26 2021
131 Votes
Student Name
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Company and Market Analysis
In the available option for the portfolio the
re are in total 5 companies. The 5 companies under
consideration are Apple (AAPL), Caterpillar (CAT), Consolidated Edison (ED), Northern Trust
(NTRS) and Macy’s (M). Each of these companies operate in different segment and the
dynamics of the industries are very varied.
Apple's popularity in the consumer market has put it in position to penetrate many enterprises.
Despite these gains and its strong position, Apple faces challenges because, unlike more
traditional software and hardware providers, it does not directly target enterprises. This means
Apple still does not meet all the needs of enterprises. The company’s revenue has fallen in 2016
but it has very strong cash position.
Caterpillar (Shoe Maker) and Macy’s (Apparel retailer) are generally operating in retail market.
Consumer discretionary spending has still not picked up and hence exposure in this sector is still
risky. However these two companies are comparatively well off due to diversification of their
operation geographically.
Consolidated Edison is the company which operates in energy...
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