For the report, you must follow the detailed structure provided. You should use these headings as a basis for your report, and ensure that it does not exceed the 1,750 word limit. 1. Introduction...

For
  the
  report,
  you
  must
  follow
  the
  detailed
  structure
  provided.
  You
  should
  use
  these
  headings
  as
  a
   basis
  for
  your
  report,
  and
  ensure
  that
  it
  does
  not
  exceed
  the
  1,750
  word
  limit.
   1. Introduction
  (Estimated
  150
  words)
   a. Overview
  of
  Topic
   -­‐Explain
  why
  your
  topic
  is
  interesting
  and
  why
  it
  needs
  to
  be
  investigated.
   b. Target
  Market
   -­‐Explain
  and
  justify
  what
  target
  market
  you
  are
  selecting
  and
  why
  you
  are
  selecting
   that
  particular
  market
  segment
  for
  this
  report.
   c. Problem/Opportunity
  Statement
   -­‐Provide
  a
  statement
  which
  summarises
  the
  problem/opportunity
  which
  is
  the
  focus
   of
  this
  report.
   2. Literature
  Review
  &
  Framework
  (Estimated
  750
  words)
   a. Overview
  of
  literature
  on
  topic
   -­‐Provide
  an
  overview
  as
  to
  what
  previous
  research
  and
  literature
  has
  investigated
  on
   your
  topic
   -­‐You
  may
  use
  to
  wish
  tables
  here
  to
  summarise
  common
  points
  across
  different
   sources
   b. Theory/framework/Concept
   -­‐State
  what
  theory/theories
  you
  will
  use
  to
  investigate
  your
  problem/opportunity
  (a
   maximum
  of
  two
  theories
  should
  be
  used
  however,
  one
  is
  sufficient)
   -­‐Provide
  an
  overview
  of
  the
  theory
  and
  justification
  for
  your
  selection
   -­‐
  Link
  this
  theory/framework/concept
  back
  to
  your
  topic