For the last assessment, we have talked about you as the product across the semester. You will enter the workforce as a commodity with lots of competition. Present yourself as a product in a report...

STRATEGIC MANAGEMENT
Executive Summary
Strategic management includes the formulation and implementation of the major goals and actions taken by an organisation to reach its goal in future. The study includes developing a strategic vision and mission of an organisation along with its objectives. The study also includes strategic measures implemented by Superdry for future growth and strategy to achieve objectives with BCG model. Implementation of strategic measure with recommendation is provided to Superdry and other organisations have been thoroughly highlighted in this study.
Table of contents
Introduction    3
Stage 1: Developing Strategic vision and mission    3
Stage 2: Objectives of Strategic measures    4
Stage 3: Crafting Strategy to achieve objectives    4
Stage 4: Implementation of strategic measures    6
Stage 5: Recommendation provided to monitor and evaluate the proper Strategy    7
Conclusion    8
Reference list    9
Introduction
The continuous planning, analysing, monitoring, controlling and assessment of all necessary measures of an organisation to meet its goal are strategic management. The objectives of an organisation are managed by implementing strategic management theory. It gives the company managers the proper understanding of the strategy and implementing them and analysing the effectiveness of implemented strategies. It is important to create strategies that are suitable for the future growth of the organisation. It gives a wider outlook to the employees of the organisation and helps them to understand their roles and responsibilities. Strategic control helps in managing employees in a way which maximises the ability to achieve business objectives. Implementing proper strategy will help to avoid hindrance on the growth of the organisation. Therefore, it is necessary for Superdry to identify and implement the key strategies to run a successful business ahead.
Stage 1: Developing Strategic vision and mission
The success of an organisation depends on its vision and mission as it helps to find the relevant measures that have to be implemented. As opined by Zhao et al. (2017), the future goal and operational tactics are based on an integral part of the organisational strategy.
Strategic vision
Strategic vision acts as a guideline for the journey of the organisation. According to Noe et al. (2017), it explains the purpose of focusing on the future and existence of the organisation in today's market. Continuous planning and research can help the organisation to build a proper business environment with a higher range of consumer base. As opined by Bergh et al. (2016), despite the business environment, the strategic vision is based on the company's core values that remain constant, Profit level or sales cycle is also measured through strategic vision. Henceforth, the vision strategy determines Superdry’s culture and goal giving proper direction to the employees.
Strategic mission
The strategic mission makes a distinct description of the company's aims and the actions to achieve the vision. It is a way to express functional phases that should be compact and goal oriented. In order to achieve the mission, it is necessary for all the employees of the organisation to evaluate their roles and responsibilities in a proper way. As said by Wheelen et al. (2017), the strategic mission is always distributed internally and is followed by employees, stockholders and directors of the organisation. Henceforth, the strategic mission of Superdry will make it forward thinking with present goals and will help to reach companies vision and values.
Stage 2: Objectives of Strategic measures
Strategic objectives are statements that show the important policy of the organisation. The company aims to achieve a business objective. It also includes the strategies that leaders use for the growth of the company. Company's business purposes provide a picture of its plans to achieve the goal. As opined by Zhao et al. (2017), a business goal is indefinite in comparison. As opined by Lasserre (2017), the objectives of strategic implementations include the promotional growth of products of the organisation with the high consumer base. As opined by Engert et al. (2016), it also includes an effective team building as it helps to operate the organisation well with an increase in sales and profit. By implementing all these measures, Superdry can make a fruitful success with a high rise in profit. Therefore, Superdry can make a good research on a clothing line of the company and can use innovative ideas to bring menswear and other outfits for all year to maintain the rise of profit and effective customer base. Therefore, the strategic measurements to be undertaken by Superdry are as follows:
· To access adequate strategic measurements that would help in the development of Superdry towards the positive growth rate
· To evaluate the proper strategic measures examined in the BCG model to remove the threats from the organisation.
· To recommend the proper guideline of clothing and business...