For the analysis of your target market, you should provide an overview of your market segmentation and targeting. Which of the market segments will be the target market for this campaign? You should...

 For the analysis of your target market, you should provide an overview of your market segmentation and targeting. Which of the market segments will be the target market for this campaign? You should come up with a target market description statement.
Identify the important direct and indirect competitors for your brand using standard marketing frameworks (e.g. Porter Model). What will be our positioning strategy? To answer this question you have to create a perceptual map in which you position your brand vs 2 or 3 competitors. This grid is developed from research and is set against criteria most relevant to the target market. For example, criteria 1 could be quality (vertical), and criteria 2 could be service delivery (horizontal). When selecting competitors pick 2 or 3 direct competitors to give an accurate account of where your organization sits. Additionally, provide a paragraph to support your selection of both the criteria chosen and the competitors selected, with referencing for both.
 Develop your IMC objectives and strategy:
What are the objectives of our campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions? We recommend working with one of the response hierarchies as the basis for the communications objectives. You should specify the objectives following standard approaches such as DAGMAR or SMART.