For over 25 years, NZY, a Gourmet Candy manufacturing company, has been at the forefront of luxury confectionery with products distributed and stocked by hundreds of retailers across the country. In...

For over 25 years, NZY, a Gourmet Candy manufacturing company, has been at the forefront of luxury confectionery with products distributed and stocked by hundreds of retailers across the country. In 2021, NZY plans an ambitious expansion to grow their business further using IT platforms and plans to scale up their business to sell customers directly through ecommerce platforms. The company has been using ERP for years for internal management of its services and has an in-house IT team to support various functions. However, the owner of NZY knows that if the company wants an expansion of its business, they need to outsource a few of their business processes. Now, please answer the following.



If you are asked to recommend a type of electronic commerce service provider for NYZ, which type (Basic e-commerce vs. mall-style e-commerce) would you recommend, and why?