For Milestone Two, you will identify three to five KPIs, discuss the attributes of each metric, explain the conclusions that can be drawn from each KPI, and describe how you will use the data...

For Milestone Two, you will identify three to five KPIs, discuss the attributes of each metric, explain the conclusions that can be drawn from each KPI, and describe how you will use the data collected. Please review the Final Project Brief for more information about the website relaunch project and the campaign data provided to ensure that the KPIs selected can be measured using the provided data. Milestone Two gives you an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.Specifically, the following critical elements must be addressed:II. Key Performance Indicators: In this section, you will craft a detailed description of the KPIs of the digital marketing campaign. You will select 3–5 KPIs, discuss the attributes of each metric, explain the conclusions that can be drawn from each KPI, and describe how you will use the data collected.a) Determine appropriate KPIs for measuring the campaign data and describe the attributes of each. Discuss how each of the KPIs includes the four attributes of the metric defined by Chapter 3-1: timescale associated to it, benchmark, reason to be reported to an actor, and associated action surrounding it if a problem occurs.b) Explain the conclusions that can be drawn based on each KPI and how they can impact future campaign decisions. Why did you choose these over others? What conclusions can you draw based on the KPIs? Which dimension of the REAN model do the KPIs align with?c) Describe how the data collected will influence the digital marketing decisions. What pertinent information will they reveal? How will you use the data you collect? What are you hoping the data will show about each KPI?RubricGuidelines for Submission: Your draft of the KPIs section of your analysis paper should be 2–3 pages in length and must be written in APA format. Use doublespacing, 12-point Times New Roman font, and one-inch margins.