For Milestone Four, you will complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the...

For Milestone Four, you will complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies. You will work on drafting the Industry Standards and Regulations section (Part b) in the Module Six discussion. Milestone Four provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.Specifically, the following critical elements must be addressed:IV. Implementation:Inthissection,youwillcreateanactionplantomeasuretheeffectivenessofyourSEOandSEMstrategiesandwilldiscussthelegaland ethical principles to consider when implementing the campaign.a) Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make sure you address the following:i. Recommend three Google Analytics reports, explaining what each report intends to measure.ii. Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support youranswer with research.iii. Describe how you will use the data you collect to make decisions regarding optimization of your SEO/SEM campaign.RubricGuidelines for Submission: Your draft should be 1–2 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font,and one-inch margins.Critical Elements