For Individual Assignment (A),each student will be expected to submit an individual case study analysis of 2,000 words. The format for the assignment is an ESSAY . You will be required to select one...

Case study 1


CASE STUDY: WINE IN CHINA: THE WILD WEST OF THE FAR EAST
Name of Author
Name of course
Name of Professor
Name of School
City
Date
Case study 2


Table of Contents

Introduction ..................................................................................................................................... 3
Identification of major stakeholders and their problems ................................................................ 3
Frederick family Vineyards ......................................................................................................... 3
Anne Bartlett ............................................................................................................................... 4
Objective and concern..................................................................................................................... 4
Positive and negative views ............................................................................................................ 4
Identification of problems ............................................................................................................... 6
Analysis of alternative solutions ..................................................................................................... 6
Entering Chinese wine market or not .......................................................................................... 6
Selection of market entry strategy in Chinese market................................................................. 7
Recommended solutions ................................................................................................................. 9
Managerial implications................................................................................................................ 10
Conclusion .................................................................................................................................... 10
Bibliography ................................................................................................................................. 11
Case study 3



Introduction
This paper presents analysis on wine industry scenario in China market. It shows difficulties enc
ountered by wine manufacturers of Napa Valley to enter in Chinese market, though this market h
old immense opportunities that attract them to invest but there are cultural, political and other en
vironmental challenges that cause hindrance in successful trade. According to analysis presented,
in the year 2011, China was fifth largest wine importer and market growth is expected to grow at
compound interest of 7 percent. There is rising consumption of alcohol and consumers are also in
terested in foreign wine, luxury products and French wines (Rapp & Turco, 2016). However, furt
her description in the case shows different type of cultural, logistical, regulative, political difficul
ties that cause market barrier for Napa Valley wine makers to enter the market and trade successf
ully.
Given case study, specifically discusses the business expansion plan of Frederick Household Vin
eyards, and hypothetical family run wine business, which is interested in expanding its business i
n China. For this, they approached Anna Bartlett as business partner to look after Chinese market
. Further, meeting was organized to evaluate market opportunities, challenges and financial feasi
bility of the idea to decide whether to go ahead or drop the business expansion plan. At the end o
f analysis on pros and cons associated with economy, industry and company it was difficult to re
ach a conclusion.
This paper aims to present brief analysis on given scenario, position of various stakeholder invol
ved in the project, their objective, concerns, issues encountered, further it also present analysis o
n possible strategies for successful market expansion. Further Chinese government has also taken
different political decisions to crackdown excess consumption and corruption, it is crucial to eval
uate impact on such strategy on business scenario.
Identification of major stakeholders and their problems
Frederick family Vineyards
Fredrick family is the key stakeholder in this case, presently they need to decide
 Whether to double their production in domestic market, which might damage their brand
and long term success?
Case study 4



 Another question is to whether they should expand their business in international market,
China?
Though there is immense market opportunities present in China for Wine industry, but key challe
nges for Fredrick family Vineyards are as follow;
1. Low awareness and customer preference in China market for Napa valley Wines, as accor
ding to data only 48 percent of participants identified Napa Valley as wine producing regi
on
2. Wines import from US accounts for only 4 percent, there is large amount of import from
France and Australia due to feasible trade agreements.
3. Another major hindrance was failure to consider wines as everyday beverage
4. Problem in deciding the internationalization strategy for selling wines in China
5. Problem in distinguish its brand from other foreign brand in the market?
Anne Bartlett
Another key stakeholder in this idea is Anne, who is being offered partnership by Frederick famil
y for business expansion in Chinese market. Major challenge for Anne is to evaluate and suggest
right business strategy to Frederick Family for business expansion.
Objective and concern
Primary objective of this case is to evaluate the problems, issues encountered by foreign wine ma
nufacturers in Chinese market. It aims to evaluate overall Chinese wine market in terms of logisti
cal, regulative, and cultural difficulties that causes hindrances in business growth. It also aims to
evoke strategic thinking to select correct market entry strategy for Chinese market that will facilit
ate in...