For five years, a firm has successfully marketed a package of multitasksoftware. Recently, sales have begun to slip because the software isincompatible with a number of popular application programs. Thus,future profits are uncertain. In the software’s present form, the firm’smanagers envision three possible five-year forecasts: maintaining currentprofits in the neighborhood of $2 million, a slip in profits to $.5 million,or the onset of losses to the tune of $1 million. The respectiveprobabilities for these outcomes are .2, .5, and .3.An alternative strategy is to develop an “open,” or compatible,version of the software. This will allow the firm to maintain its marketposition, but the effort will be costly. Depending on how costly, the firmenvisions four possible profit outcomes: $1.5 million, $1.1 million, $.8million, and $.6 million, with each outcome considered equally likely.a. Which course of action produces greater expected profit?b. Roughly speaking, which course of action appears to be less risky? Ifmanagement were risk averse, would this fact change its preferredcourse of action?
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