For each week, assume
you are an employee
of the company assigned by your professor. The report focuses on a timely topic, social media. Read the directions for each assignment carefully.Review the company website to determine the company’s current social media use.Write a two-page paper (two full body pages of content, title page and reference page do not count). Examine the company’s current social media uses. Simply listing social sites does not count (zero points). Fully
describe
how and why the company uses each social media application to its benefit. Acquire data from at least two academic quality sources.Follow APA version 7 format and submit your document in Microsoft Word format to the Assignment 1 submission link.For document formatting use: Times New Roman 12; Double spacing; margin 1” top, bottom, left, and right.Use at least one level of APA-style headings.
follow the apa template
1 7 Place the Title of The Paper, Full Title, Here in Bold Print Name of the Writer Stevenson University Professor Pumphrey January 4, 2021 Place the Title of The Paper, Full Title, Here in Bold Print Begin typing the body of the paper here. Indent one tab stop for each paragraph. Place one space after punctuation marks that end sentences. APA Style™ does not require a minimum paragraph length, such as three sentences. However, “single-sentence paragraphs are abrupt and should be used infrequently. Paragraphs that are too long risk losing readers’ attention” (American Psychological Association, 2020, p. 115). Be sure to use consistent verb tenses in your writing. It is preferable to use the past tense. i.e., McKee demonstrated (2012) or present perfect tense, Young and Blue (2013) have shown in their research that… in your writing. Use this template to write an APA 7th Edition Style paper. The format includes the correct margins, double spacing, centering, headings, etc., per APA.. To use this template, highlight and then type over or delete sections of the text included here. When deciding how many sentences to include in your paragraph, APA guidelines recommend including one main idea per paragraph. When you begin discussing a new topic or the second step in a process, you are at a good place to start a new paragraph. You may be asking why the university requires students to use the APA writing style. Carpenter and Anderson (2012) said that APA format provides a standard for how a document should look. “APA gives students models or examples for creating their papers and also provides professors with a structure for grading papers” (Carpenter & Anderson, 2012, p. 80). APA instructions for in-text citations help students avoid plagiarism, and having an APA reference allows a reader to locate a source quickly (Butler, 2010). Level Two APA Heading APA 7th Edition Style™ uses Level Two headings after the introductory paragraphs. To transform a line of text into a Level Two heading, click Heading 2 in Microsoft Word’s Style area of the Home ribbon. When you have a Level Two heading in APA, use Word’s Heading 2 Style. Align Level Two headings, or place Level Two headings flush with, the left margin. In Level Two headings, capitalize all major words. Headings created with this template use bold, 12-point Times New Roman font. Another Level One APA Heading If you introduce another major heading in your paper, this section may require another Level One heading. Submit APA documents using black print and white document background. APA Style™ does not use text colors such as blue, red, or green (Moore et al., 2011). Fancy colorful paper or colored paper is not acceptable for academic writing. Another Level Two Heading Use Word’s headings feature to create a table of contents automatically. A table of contents is normally not necessary in a typical short paper. However, a table of contents often is required. You can find the button for generating a table of contents automatically on the extreme left of Word’s “References” ribbon (Lytle, 2013). Another Level One APA Heading Often you will have to submit several papers during one course. The feedback on the first paper will be invaluable. Use this feedback as you write additional papers (Butler, 2010). Butler (2010) also recommended that students save copies of their graded papers on a USB drive. The headings, in text citations, discussion of general APA format, and References list entries in this paper are fictitious or made up examples
> References American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). https//:doi.org/10.1037/0000165-000 Butler, D. (2010). It takes time getting legitimate sources for research papers. In J. A. Bell & L. L. Luesing (Eds.), The art of good research (3rd ed., pp. 1256-1299). Harper & Row. Carpenter, C. A., & Anderson, A. B. (2012). The thrill of writing an amazing paper. Journal of Excellent Writing, 56(3), 69–89. https://doi.org/10.1289.jew.34567 Dombek-Smith, B. L. (2011). How to write with flow and tone in APA. Fictitious Unreal University Press. Lytle, R. N. (2013). Writing academically: It is easier than you think. Journal of Writing for College, 6(2), 102–106. https://doi.org/10.1070.jwc.123456d Moore, C., Ullom, S., Summers, J. C., Anderson, B. X., Colaw, M., Brown, S. J., & Tryon, R. (2011). Why using a writing style provides consistency and structure to a college level paper. Journal of Excellent Writing, 55(4), 100-116. https://doi.org/10.1289 .jew.891011 Wilson, E. O. (2011). Writing to convey meaning and context. Harper & Row. https://www.ebscohost.com (Butler, 2010). (Moore, Ullom, Summers, Anderson, Colaw, Brown, & Tryon, year). 1 Place the Title of The Paper, Full Title , Here in Bold Print Name of the Writer Stevenson University Profes sor Pumphrey January 4, 2021 1 Place the Title of The Paper, Full Title, Here in Bold Print Name of the Writer Stevenson University Professor Pumphrey January 4, 2021 MVMT Watches This semester’s company we are studying for purposes of your Business Writing assignment is MVMT (Movement) Watches. Project Hints All writing assignments, including and especially the final report, should be written for senior management (see below) by you as a marketing analyst inside the MVMT company. Keep in mind, MVMT’s senior management is not your typical senior management. It is recommended you take time to research senior management who will be reading your report relative to tone, voice and company culture before you write your papers. Keep in mind the demographics of the founders of this company, the culture they have created before you choose your tone. We will talk more about choosing the right tone for your audience during this class. The Company With about $20K of debt from previous ventures and going nowhere after graduating from high school, roommates Jake Kassan and Kramer LaPlante decided to team their entrepreneurial spirits to make what they could not find: a less expensive but sophisticated looking men’s wristwatch that oozed classic simplicity and style. This plan would launch them into the most exciting decade of their lives. Kassan and LaPlante are the co-founders of MVMT watches, currently the world’s fastest growing watch brand. The duo attribute much of their success to their ability to tap into today’s social media driven start-up culture. After three months of intense product and market research and with one Costco camera, six sample watches, the two entrepreneurs launched the company’s first Indegogo campaign with less than $5K invested in 2013. Within weeks, thanks to the duo’s savvy social media strategy and millennial fan support, MVMT became the second most-funded fashion campaign in Indegogo’s history raising over $290K. The two lifelong entrepreneurs concluded they were on to something. Namely, the watches available to millennials were over-priced, marked-up and generally out of reach to an entire emerging market. The Market(s) The baby boomers--our parents, and grandparents—born in the 1940s to the 1960s were from the generation that ushered in the advent of the internet in the mid-1980s. Then came Gen X, people born from 1960 to 1980. Gen X was succeeded by Millennials: those born between 1981 to 1996. People born between 1997-2009 are Generation Z. Behind them are the AlphaGen (2010-2025). Understanding these generations and the availability and familiarity with technology is critical to understanding the success and acceptability of the blockbuster watch brand, MVMT. At the time of MVMT’s market introduction, millennials were just moving into the workforce. Unlike other demographic groups that preceded them, millennials were the first out of the gate in many regards when it came to technology and technology use. This was the first target market on which MVMT focused and, perhaps not surprisingly, the one to which the company’s founders could (as millennials themselves) best relate. America’s second youngest generation, Gen Z, is the first generation really incapable of remembering a world without the internet. A defining attribute of Gen Z rivals the size of the Millennial generation: “A defining attribute of Gen Z is their use of technology,” says Christopher Wolf, an analyst at Goldman Sachs (Wolf, 2015). “Some people are calling this generation the ‘digital natives’.” Wolf (2015) says this generation is quick to be influenced by on-line reviews and references and on-line word of mouth matters. This is the generation that uses this on-line word of mouth to look for deals and so find themselves with an inordinate amount of economic influence when it comes to on-line purchasing. At the same time, GenZers are decidedly more financially conservative; far moreso than their millennial counterparts. Nearly half of them spend ten hours online every day and they are used to multi-taking on several different platforms. (Wolf, 2015) It is anticipated that the Alpha Gen, the youngest generation in line, will be the first to have a seamless integration of technology into every aspect of their life. In fact, Alpha Gen and technology are so intertwined that it is estimated by the time they are eight years old, they will surpass their parents in technology skills. They will never know a world without the internet of things, smart technology, and virtual reality. Artificial Intelligence (AI) will drive their reality. Members of the Alpha Gen will interact with their friends and peers mostly through social media and they are connected throughout the day. That also brings with it concerns about privacy and online bullying as social acceptance also becomes a matter of how much they are liked online. While this becomes the norm, they need to be taught the importance of person-to-person interaction and the development of soft skills. (Ratnam, Gauri, 2020) Back to MVMT and Its Story MVMT was born from the simple belief that stylish timepieces shouldn’t break the bank. The watch industry has long been dominated by expensive legacy brands like Rolex, Tag Heuer and Citizen. The antiquated landscape endorsed by these outmoded companies perpetuated an image with which