For each case in the following table, identify the type of diversification used by the multinational enterprise. Forward Vertical Backward Vertical Case Horizontal Conglomerate An oil refinery owns...





For each case in the following table, identify the type of diversification used by the multinational enterprise. Forward Vertical Backward Vertical Case Horizontal Conglomerate An oil refinery owns businesses involved in the extraction and processing of raw materials. SweetSoda, a U.S. company, produces and bottles an identical product in Germany, Russia, and Mexico. A producer of office furniture acquires a plant producing automotive exhaust systems. Kuruma, a Japanese automaker, establishes foreign dealerships to market its products.

May 17, 2022
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