Answer To: Follow three public health-related Twitter accounts and summarise what you have learned from...
Parul answered on Oct 25 2021
Leveraging twitter in healtcare
Leveraging twitter in healtcare
Introduction
Twitter has brought quite revolution in healthcare and bringing unprecedented shift in approach of healthcare service to the customers. It can be considered as third most common activity online of people in Australia is seeking healthcare information by that I mean they google their disease, their doctor and diagnosis (King, D., Ramirez-Cano, D., Greaves, F., Vlaev, I., Beales, S., & Darzi, A., 2013). The result they find are populated in large part by social network content placed on twitter has higher prioritisation on search as a much broader reach moreover in the united states of time spent online one in four minutes is spent in social network in the united states and have time spent online one is one min spent on Twitter. It is an excellent tool to network, it has a broad reach, easy access and high usability. Learning curve isn’t as erupt as you think and your ability to engage both other professionals and other patients is profound but as consider using the hashtag can help one comprehend the depth of reach.
Social Media Tool – Twitter utilised in Healthcare Domain
Twitter is highly popular and most widely used social media platform that was founded in 2006. It permits use of only 140 characters in a message and use of graphics, videos and attractive visuals to communicate message in an interactive manner. With the advent of technology and penetration of social media to the deepest level, public health researcher have started using Twitter for research like to interact with participant as well as construct a solid database for the research (Saravanakumar, M., & SuganthaLakshmi, T., 2012). Moreover, health researcher and professionals also leverage Twitter for communicating important information. For instance, in this COVID-19 pandemic many healthcare professionals used Twitter to promote awareness about this coronavirus and precautions that are required to be adapted. However, the growing body of work isn’t systematically analysed. By the virtue of this report, I have performed extensive analysis on 11 twitter actions, how they conduct their communication with their audience, what are the type of content posted, what is the level of interactions as well as engagement on each post. Collectively analysed more than 1000 tweets. Furthermore, in the report, you would find the analysis on content of the Tweet also explaining the interactive features for interventions as well as desired recruitments (Charles-Smith, L. E., Reynolds, T. L., Cameron, M. A., Conway, M., Lau, E. H., Olsen, J. M., & Corley, C. D., 2015). Research on Public health exhibits that more number of health care professions and organisations are present on the platform and actively engage with their audience.
Analysis on Twitter
One of the most popular social media platforms that is widely used by corporate professionals, millennials and now widely adopted healthcare professionals is Twitter. After performing extensive analysis on the twitter platforms and proliferation of users every day on the platform I would recommend to health care professionals to widely leverage this platform for several communication as well as generating awareness. Furthermore, Twitter since it presents audience diversity that attract more conversation and opinions. With under 150 characters to pass on your image's message, you may consider Twitter your business' "lift pitch" (Smith, K., 2017). Twitter has gained a lot of traction from millennials and leaders all across...