FITM 155 – Assignment #4 Preparation: Creating Your Own Fitness/Wellness Related Business YOU MAY: work and sole proprietor, in pairs, or as a corporation to a Maximum of 5 In class, we learned about...

FITM 155 – Assignment #4 Preparation: Creating Your Own Fitness/Wellness Related Business YOU MAY: work and sole proprietor, in pairs, or as a corporation to a Maximum of 5 In class, we learned about Business entity, business plans and how to attract customers to our business. This assignment is designed for you to develop one of the following: • You will either be a Sole Proprietor, Partnership or Corporation • You will register your business online under groups with your business name Once you have established your business entity, you will then develop a business and answer the following questions. Due: April 12, 2021 (Submitted to Blackboard by 11:59 pm) • Must include a Title page, all students names (front and last name) on front Value: 15% of final grade Section 1: Outline and describe: Executive Summary (no more than one page) Business Name Company Description Company Entity (form), (Be specific with each member’s position/title) Mission Statement/Vision, Objectives (What do you hope to achieve?) Competition (Who is already doing this business?) Prospecting Plan: HOW WILL YOU ATTRACT NEW PROSPECTS TO YOUR BUSINESS? (Must provide 10 ways to generate leads: 5 for internal prospecting and 5 for external prospecting. Each way of prospecting must be accompanied by a justification – why are you doing this?) Section 2: Outline and describe FEASIBILITY: Customer/Demographic (describe who the ideal customer would be) Marketplace Analysis – Can the market sustain another business of this type? Location / Site – Where will you do this business? Will you have a bricks and mortar business or be only online? Differentiation (How are you building a better mousetrap?)Section 3: • MARKETING PLAN: • 4 P’s of marketing: give details on all four for your business • (include a distribution model) – How will your product get to the client? • OPERATIONS: • 5 Employee Policies and Procedures • 5 Client Policies Please note the Following points: This assignment is to be submitted ONLY to blackboard. You should be submitting ONLY ONE assignment as a group. All group members receive the SAME mark. Please format your assignment according to APA guidelines. • Appropriate margins • Double Spaced • ALL Student’s names IN FULL should be on the Title Page • Only submissions to Blackboard will be marked • You must register ALL STUDENTS names for your company – and change the name to your business name Plagiarism and Duplication: This assignment must consist of original work and be finished on an individual/group basis. Any cases of plagiarism or duplication will result in a grade of zero (0) on the assignment, as well as a permanent record of academic misconduct being placed on the student’s transcript. Students must use APA style referencing for all sources