Fisher, an inexperienced businessman, bought equipment and chinchillas from Division West Chinchilla in order to start a chinchilla ranch. Fisher got into the business because Division West had told...

Fisher, an inexperienced businessman, bought equipment and chinchillas from Division West Chinchilla in order to start a chinchilla ranch. Fisher got into the business because Division West had told him that chinchilla ranching was an “easy undertaking . . . and no special skills were required.”Fisher lost money operating the ranch. He sued, claiming that he had relied on Division West’s fraudulent representations. Who won? Explain.