Fishbein and Ajzen XXXXXXXXXXdeveloped TRA (Theory of Reason Action) model. They considered four types variables: Attitude toward Behavior, Subjective Norm, Behavior Intention, and Behavior. Empirical...


Fishbein and Ajzen (1975) developed TRA (Theory of Reason Action) model. They considered four types variables: Attitude toward Behavior, Subjective Norm, Behavior Intention, and Behavior. Empirical research bearing on this issue examines the extent to which attitudes and beliefs are independent influence intentions and behavior.



  • State the null and alternate hypotheses.

  • Describe the output of the following statistical output.




































Theory of Reason Action



N



Mean



Standard deviation



Attitude toward Behavior



20



8.4000



1.83787



Subjective Norm



20



9.3000



1.76698



Behavior Intention



20



10.1000



1.96921



Behavior



20



10.8000



1.31656




  • To test whether the difference is statistically significant, they performed ANOVA test. Describe the following output.



Jun 03, 2022
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