Fishbein and Ajzen (1975) developed TRA (Theory of Reason Action) model. They considered four types variables: Attitude toward Behavior, Subjective Norm, Behavior Intention, and Behavior. Empirical research bearing on this issue examines the extent to which attitudes and beliefs are independent influence intentions and behavior.
Theory of Reason Action
N
Mean
Standard deviation
Attitude toward Behavior
20
8.4000
1.83787
Subjective Norm
9.3000
1.76698
Behavior Intention
10.1000
1.96921
Behavior
10.8000
1.31656
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