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MKG201_Assessment 3_Presentation_M6 Page 1 of 6 ASSESSMENT 3 BRIEF Subject Code and Title MKG201 – Business-to-Business Marketing Assessment Presentation of Group Project Individual/Group Group Length 15 – 20 Minutes Learning Outcomes a) Apply the key principles of business-to-business (B2B) marketing. c ) Discuss the importance of developing strong business relationships between the organisation and business clients d) Demonstrate how the marketing mix is used in B2B marketing e) Identify appropriate evaluation metrics to support B2B marketing strategies. Submission On Campus Student – Weeks 11 - 12 Class Session Online Student - By 11:55pm AEST/AEDT Sunday of Module 6 (week 12) Weighting 20% Total Marks 100 marks Context: The outcome of B2B marketing plan project assessment is a marketing plan for a B2B product or service. In developing a marketing plan for a B2B product or service provider, you will develop industry relevant skills to – Display personal leadership and management qualities that reflect ethical & sustainable business practices Recognise and analyse business operations, challenges, and innovations and identify and assess business solutions Demonstrate an ability to think strategically about an organisation Communicate effectively in business contexts and across cultures Develop, integrate and evaluate broad business theoretical and technical knowledge in the marketing business environment. Apply research skills appropriate to the qualification Acquire business and personal communication skills whilst working or in a business environment MKG201_Assessment 3_Presentation_M6 Page 2 of 6 Demonstrate leadership and collaborative skills to perform effectively in a team within a business context Instructions: Following on the Assessment 2 marketing plan, groups will present and ‘pitch’ the marketing strategy. The presentation is in essence a visual and dynamic summary of the marketing plan. The aim of the presentation is to persuade your audience of a new and more effective approach to marketing this product(s). The focus areas of the presentation/pitch are - 1. Outline the company background and industry 2. Outline the target market of the selected B2B product. 3. Outline the SWOT analysis for this business. 4. Outline the marketing objectives for this product. 5. Discuss the positioning strategy for this product. 6. Present the marketing mix 7. Explain the IMC strategy for this product. 8. Outline how the marketing plan will be evaluated. Focus on summarizing your marketing plan (assessment 2). You should address the key elements of the plan and use a supportive medium such as PPT slides, Prezi or a podcast to add value to the presentation. The presentation should take a very visual and illustrative approach. It is expected that the information conveyed will be verbally discussed by the group and so written words are to be kept to a minimum. Written information should be dot points, with tables, diagrams, images, pictures and video clips making up the bulk of the presentation. Creativity and ingenuity is encouraged and so you may use any presentation tools that you find most engaging for dynamic presentation (visio, adobe, power point, prezi, etc). * Your Learning Facilitator must approve your delivery method/tools in advance. Do not commence work on your delivery method/tools before you obtain approval. The presentation should have a logical structure and flow, including key elements such as: 1. An “opener” (engage the audience) 2. Clear objectives 3. A starting overview of the presentation 4. The findings and recommendations 5. A summary 6. The “bottom line” and call to action The use of visuals to highlight critical messages is recommended. All members of the team must verbally contribute evenly during the presentation. MKG201_Assessment 3_Presentation_M6 Page 3 of 6 *Note to online students - You are to create a power point, prezi or like presentation and load it to blackboard for the Learning Facilitator to review. The first slide of the presentation should outline which students are speaking to which slides. As a group you are to record your presentations using Zoom. Instructions will be found under Assessment 3. The Learning Facilitator will review your power points at the same time they view the zoom recording. Please announce yourself as you start your presentation and then introduce your next team member so the Learning Facilitator is clear as to which student is speaking. For Online students, if you are unable to present with your group please contact your facilitator for an alternative option. It is your responsibility to ensure that whichever presentation tool you use is easily accessible by your facilitator and your presentation should be submitted into the blackboard learning system. If you have a particularly large file document, you may elect to upload your presentation to free platform like vimeo or youtube and provide your facilitator with a smaller pdf or power point version. Be mindful that you will still need to post the presentation up to an online platform and provide a permanent link to the full audio-visual presentation with a voice over of every member of the group to your facilitator. Face to Face Students: You are presenting to the company executive team so please dress professionally and introduce your team prior to starting. Please be available for questions and answers at the end. Both Face to Face and Online Students are to submit the group assessment via the Assessment link in the main navigation menu in MKG201. Face to Face students will be scheduled for in-class presentations between weeks 11 and 12. The facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Information on using PowerPoint to create video presentations is available here: https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd- 2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US *On-campus students will be assigned in-class presentations dates ranging from weeks 11 to 12. Team Member Evaluation Form Each team member should fill out the evaluation form individually and confidentially and submit it using Team Member Evaluation Form Submission Link. The Evaluation Form is available to download, under Assessment Information. Be sure to include your name along with those of the other group members and rate yourself along with the others. Please rate each group member’s contribution to each category below by providing a score of either 0,1, 2, 3 and 4 (0 for low, 4 for high). Total your ratings. This total rating will be used in calculating the Team work attribute mentioned below in the marking rubric. https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US https://support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US MKG201_Assessment 3_Presentation_M6 Page 4 of 6 Also be sure to provide any additional information about the project experience relative to group members and the assessment itself. Submission Instructions: A group submission link will be provided whereby only ONE submission is required for the group (select one member to submit on behalf of the group). Submit your final report via the Assessment Items and Submission link in the main navigation menu. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. MKG201_Assessment 3_Presentation_M6 Page 5 of 6 Learning Rubric: Assessment 3 Presentation of Group Project Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Effective Communication 20% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Presentation structure: Opener, objectives, overview, main body, bottom line and call to action. Use of visuals to highlight critical messages 40% Presentation has poor or illogical structure or flow Missing key elements