Find an International company you purchase from. Analyze it. Describe why it has had appeal in the United States. Explain why it decided to go global. What were some of the barriers to entry did this...

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Running Header: Adidas – Global Entry: Assessment
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Running Header: Adidas – Global Entry: Assessment
Adidas – Global Entry: Assessment
Adidas – Global Entry: Assessment
Introduction
Adidas AG is the Germany based multinational company that is the business of designing as well as manufacturing shoes, various clothing as well as accessories. The company is largest of the sportswear manufacturer across Europe, as well as second largest across the globe, only next to Nike (Adidas, 2018a). Adidas Group comprises of Reebok sportswear entity, golfing products focused TaylorMade golf, Australia based Runtastic, and others. The company’s revenue for the year 2016 was ~Euro 19 billion (Adidas, 2018a).
Market Appeal in United States
In the United States market the company has gained significant traction and has become a tough competitor for Nike. Some of the factors that has led to its successful appeal in the United States market include the following: [i] partnership with Kanye West and other famous athletes and NBA players, [ii] sustained success to design and market trendy silhouettes, newer apparel fabrics, as well as innovative technologies, [iii] Actively signing on new and famous athletes for endorsement deals which in turn aid in elevating the company’s brand image among its consumers, and, [iv] Finally the resulting trendy looking products and strong sales growth from these efforts result in garnering interest and interest from its retailers (Seeking Alpha, 2015; Adidas,...