FINAL INVESTMENT SUMMARY | InstructionsWe have spent the semester thinking about our startup, Deco Frost. Now it's time to seek funding to make the company a reality as our bootstrapped organization...

FINAL INVESTMENT SUMMARY | Instructions

We have spent the semester thinking about our startup, Deco Frost. Now it's time to seek funding to make the company a reality as our bootstrapped organization cannot go up against the competition alone.

Your team's goal is to seek investment for Deco Frost using the material we have developed over the semester. The Final Project is to prepare a presentation to investors. You will develop a one-page business summary for the investors, a two-minute pitch (live for in-person course and recorded for online course) and


a three-minute video presentation


. The one-page summary and the two-minute pitch need to make the case that your opportunity is extremely attractive and get you a meeting with the investors. The three-minute video needs to seal the deal. The three pieces of the assignment need to work together in order to determine if you get the investment. Grades will be given in the order that you manage to engage the investors. The more investable you make the option, the better the grade.

When preparing your presentation, think about the following:

• Who are you presenting to? What excites them? Is there a specific firm that specializes in this technology? Who are they?




• What are the key points that will get you the meeting, and then what will sell the investment? (Hint: marketing plan and financials!)




• How much are you seeking? What will the funds be used for? Will they get you to breakeven? How much equity do they get for their investment?




• Why should they invest? What will their return be? In what time period?




• Make sure the return on investment ties back to your (updated) financial proforma that you assembled for the mid-term project.




• How will you minimize the risk? Talk about your team and their experience, your marketing and sales plans along with metrics, your financial plan and burn rate and anything else that will make them comfortable with your team and the investment. Convince them and tell them why you will be successful.




• What's your exit strategy? Will you sell the business? Find other investors that will buy out your original investors?

Deliverables

1. 
   
   
   
   
   
   A one-page investment summary.