FELM4026 Financial and Economic Literacy for Managers Summer 2019 Coursework Brief Handout: [Week 1] Deadline for Submission: [2pm, Wed XXXXXXXXXX] Submit this coursework through the Student...

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Answered Same DayJul 25, 2021FELM4026

Answer To: FELM4026 Financial and Economic Literacy for Managers Summer 2019 Coursework Brief Handout:...

Bichitrananda answered on Aug 10 2021
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1. (a). The types of goods can be classified based on the tastes and preferences of the consumers concerning price. The goods that determine demand in any market are
Substitute goods, Complementary goods, Normal goods and Inferior goods.
 
Substitute goods:
Substitute goods are goods that are alternate to each other in the eyes of the consumer. Consumers prefer to purchase alternative goods when the goods they wanted aren’t available in the market. Examples of substitute goods are tea and coffee, Coke and Pepsi, etc. The price of substitute goods affects the demand for goods. An increase in the price of Peps
i can lead to a higher demand for Coke.
 
Complementary goods
Goods that are consumed together and when purchased their price being dependant on each other are complementary goods. Bread and Butter, Torch and battery etc. are complementary goods. Any fluctuation in the price of one good can affect the demand for both goods.
 
Normal goods
Normal goods are goods for which the demand increases with the increase in the income of the people. iPhone, LCV television are examples of normal goods.
 
Inferior Goods
Inferior goods are goods whose demand drops with an increase in the income of the people. Inferior goods are not always low-quality goods but sometimes just an economic term given to goods that describe the shift in the socio-economic status of people to purchase costlier goods than the ones they used to consume.
 
The price elasticity of goods has a direct impact on the quantity demand of a good. A rise in price usually results in a decrease in the quantity demanded. However, the degree to which the quantity demanded rises or falls varies with the product. A product with many substitutes can see a higher degree of decrease in the quantity demanded whereas a product with fewer or no substitutes only leads to a minor fall in the quantity demanded.  Price elasticity can be simply defined as the change in quantity demanded concerning a change in price. When the quantity demanded only changes to a small extent with the change in price, the demand curve is more elastic. The demand curve is less elastic when there is a greater change in the quantity demanded with a change in price. The price elasticity of goods around the world has different effects on the decision to consume a product. In the case of seasonal goods, the price elasticity doesn’t have a consistent pattern.
According to (Jones, Elizabeth Sloman, John, 2017) by knowing the price elasticity of a demand for a product, the effect on the price and quantity can be predicted when there is a shift in the supply curve for the product.
 
 

In the above figure, the curve D’ is more elastic as it doesn’t show a higher change in quantity demanded with change in price.
Price elasticity can be calculated using the formula. Price elasticity = % of change in the quantity demanded / % of change in the Price.
(b) A normal decision to consume any item would include the availability of the item or good. Based on the type of goods, the decision making is easily explainable. When shopping for groceries or food, the decision to purchase a product includes factors like price, availability, and size. When it comes to groceries like rice and other goods that last longer, the decision is to purchase in bulk and go for store discounts which are available at the month-end or beginning. Less elastic products don’t require planning as they can be purchased at any time without worrying about the price. Highly elastic products require planning to be purchased at a seasonal discount or when the demand is low.
 
 
 
2. (a). There are different types of production that any manufacturing firm would employ which would depend on the type of product, its demand and the availability of raw materials.
Unit production:
Unit production is done by small firms or businesses that provide customised products and service to an individual. Bakeries, restaurants use this type of production. Besides small firms, there are also premium brands that use this type of production. Examples of this are Triumph, Royal Enfield and Harley Davidson.
 
Batch type production:
This type of production involves production in batches where the demand for the product is varied and the number of units sold in a month can be estimated from the previous months. Seasonal demand influences the number of units to be produced in this type of production. FMCG products and other durables come under this category of production. If there’s a shortfall in the number of units, additional goods are manufactured and it goes into the inventory. Coca-Cola, Kingsmill, LG use this type of production.
 
Mass production
Mass production is most commonly used by automobiles manufacturers where there are assembly lines with a special function each to mass produce in volumes. There’s high efficiency and productivity as every work station focuses on a special type of work. Light bulbs, canned products, automobiles use this type of production. Nissan and Ford are examples of mass production. Standardised products are produced by mass production. Demand doesn’t influence the production however; a high production capacity reflects a successful mass production.
 
Any firm that decides to expand can adopt several growth strategies to survive or thrive in the international market. There are different types of growth strategies and it can be achieved through internal or external expansion of the firm. Internal expansion can be achieved...
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