False Gillette is a famous brand with many branches in different locations around the world; it produces razors and market them to men and women, with packaging and advertising messages that differ...

Extracted text: False Gillette is a famous brand with many branches in different locations around the world; it produces razors and market them to men and women, with packaging and advertising messages that differ according to whom the Oproduct will be sold to. In the above example, Gillette is using income differences as a basis for segmentation. * O True O False 58


Extracted text: After preparing the financial reports of the company, Karim came to the conclusion that he needs more capital in order to expand his work. For this purpose, he prepared a full document that shows his healthy financial standing and his future plans that will help in flourishing the business. Karim is preparing the document to gain the trust of a creditor and convince him to lend him the * money. True O False