Fall Semester 2016MARKETING MANAGEMENT (MKT 501)Assignment No. 03Marks: 15 (10, 5)Question:Choose a product category (for example soap, cars, beverage, home appliances, credit cards etc.) from your domestic market and answer the following questions.1.Identify the companies/ brands which are market leaders, challengers, followers and nichers in that product category; along with reasons that why you categorize them as a leader, challenger, follower or nicher.2.What additional suggestions would you recommend to marketers of each of these companies/ brands?
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