Face‑to‑face selling was considered vital for the success of most of Dycem’s products in both exist‑ ing and new markets. Consequently the Internet has taken on a different role of supporting the...

Face‑to‑face selling was considered vital for the success of most of Dycem’s products in both exist‑ ing and new markets. Consequently the Internet has taken on a different role of supporting the distribution channels. The Web was a useful tool to demonstrate product functional‑ ity.