Explain the term ‘country of origin’. What are its effects and why is it important in Global Marketing? Please support your analysis with examples.

Country of Origin
Country of Origin
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Country of Origin
Explain the term „country of origin‟. What are its effects and why is it important in Global
Marketing? Please support your analysis with examples
Country of Origin simply means goods and services produced or developed. Most of the
companies demonstrate the „country of origin‟ in their product. As per the report of Forbes
(2013) „country of origin‟ helps the companies to attract the customers and improve the market
share (Tseng et al 2017, p.344). While analyzing the case of Toyota Motor Company we can
understand that they shifted their manufacturing...