Explain the strategic management process within the global environment. Describe the role of...

Question

Explain the strategic management process within the global environment.

Describe the role of corporate governance in strategic decision making.

Conduct various environmental analyses as they relate to an organization.

Identify challenges in strategy implementation.

Create strategies and potential strategic alternatives for different situations.

Integrate and apply knowledge gained in other courses in the business administration curriculum.

Use effective communication techniques.

Include anything else that you deem important to support your strategic management plan.

The deliverable length is 1,250–1,500 words. Do not forget to include a cover page and reference page with all of your resources formatted in APA style.

I need the paper to be on Mcdonalds. I will attach my first part of the paper so it can all go together. This is the part two

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Running Head: GROWTH STRATEGY ANALYSIS McDonald’s: Growth Strategy Analysis MGM465-1204B-05 Phase 4 IP Professor: Vadell Kimberly Rucker December 16, 2012 Introduction Nowadays, it has become critical for managers to manage business in unstable business environment, where needs of the customers are continuously changing and competition is increasing. Due to all these issues, it has become difficult for the business firms to achieve competitive advantages and attain sustainable growth in the industry. Having a sustainable and innovative business strategy is imperative for the firms to focus on organizational growth and achievement of its objectives (Hitt, Ireland & Hoskisson, 2010). This paper associates with McDonald’s incorporation, which is one of the biggest fast food organizations all over the world. With the assistance of this paper, readers will improve their knowledge about corporate strategy of McDonalds, it growth objectives and growth strategies to survive in the competitive environment and remain on its leading position. About Company McDonald’s operates in more than 119 countries and serves its delicious burger and other eatable products to around 68 million customers. This company has implemented several strategies in order to make sound position in international as well as domestic market. In addition, McDonald focuses towards delivering outstanding experience to its customers across the global level. In order to maintain the success in competitive market environment, McDonald has made strong plans, effective strategies and integrated working environment. McDonald’s Corporate Strategy and Business Organizationsdevelop corporate level strategies to attain a competitive position in the industry and to achieve sustainability for future success. McDonald’s product range comprises variety of fast food and quick services. Company has made effective plan from its menu to the marketing strategy in order to serve the customers’ needs at global...

005_brpk-ejeskrmr.docx

David · Accepted Answer

1 

Report  
On 
Mc Donald’s  
Strategic Management  
 

Prepared by 
(Student’s Name) 
(Course Title)
(Proffesor’s Name) 
(Date)
2 
 
Abstract 
One of the most flexible companies in context of Multinational Corporation is Mc Donald’s. This feature 
of the company was being cleared by its product differentiation. One of the prime strategies of the 
company has been product differentiation while entering the foreign markets. Teriyaki burgers in Japan, 
McPork Burgers and McTempeh in Indonesia, McSpaghetti in the Philippines and McLox Salmon 
sandwiches in Norway are some of the concrete examples of McDonald’s capability to amend its products 
according to the tastes and requirements of the people in the international market, which the company 
have successfully implemented in every country. Every country requires different strategies to make 
changes in the products; these may be minor and some times major. 
Since, Mc Donald’s is the most famous and renowned food chain across the globe amongst all age 
groups, therefore the strategic management plan of the company had been created and implemented in 
accordance with the rules and regulations of each country and people. Also to further increase the sales 
and level of customer satisfaction it is very important for the company to review its strategies and policies 
year on year and keep their prime goal as customer satisfaction.
Mc Donald’s Strategies  
‘Plan to win’ is the company’s strategic plan. The strategy is based on the concept of being counted 
amongst the best quality fast food restaurant chain instead of being the world’s biggest chain in fast food 
restaurant. Mc Donald’s is consistently following a proper marketing mix consisting of 5P’s for a 
successful market and for satisfied customers. These are People, Product, Price, Place and Promotion. 
With the marketing mix, the company blends its strategic plans for geographical features very well. 
In the United States of America, Mc Donald’s have kept their focus of the strategic plans on the breakfast, 
chicken, beverages and convenience.  The market of Mc Donald’s in USA works on these core areas only 
as the people prefer these. 
In the market of Europe, McDonald’s has been following their tiered menu approach. The menu offers its 
people premium selections, menu with classic flavor, and the menu that is affordable by the people per 
day. They also ’complement these with new products and limited-time food promotions’.  
In the markets of Asia-Pacific, Middle East, and Africa, McDonald’s strategic management plan has 
worked as per the convenience of the people with options of breakfast, core extensions and value. Here,

Explain the strategic management process within the global environment. Describe the role of corporate governance in strategic decision making. Conduct various environmental analyses as they relate to...

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