Explain the guidelines for writing Mission, Vision, and Value statements . Compare whether Caterpillar Inc.’s mission, vision, and core values meet these guiding principles. Refer to the Caterpillar...

Running Head: BUSINESS ASSIGNMENT        1
BUSINESS ASSIGNMENT        2
MISSION VISION AND VALUES: CATERPILLAR INC.
Table of Contents
Guidelines for Mission, Vision and Values    3
Caterpillar Inc. And Mission Statement    3
References    4
Guidelines for Mission, Vision and Values
    On organizational context, setting forth the mission, vision and values places the image of the company broadly in the market as well as in the eyes of the audience. It is necessary for the company to ensure that the message of business ethics, organizational culture as well as what organization has to offer to the common consumer is clearly conveyed through mission and vision statement. These are the landmarks of showing the respect to business and how company views the process of growth and sustainability as per the trends of the market. While writing mission and vision statement, there are three major criteria which organizations pertain to focus and it helps the company to make sure that the perfect image of it is structured positively.
    The first criterion in the above context is linked with...