Explain the basics of implementing intent-based campaigns, broadly known as search campaigns which include Search Engine Marketing (SEM) and Search Engine Optimization (SEO) concepts. Describe...

Explain the basics of implementing intent-based campaigns, broadly known as search campaigns which include Search Engine Marketing (SEM) and Search Engine Optimization (SEO) concepts. Describe brand-based campaigns and learn the basics of display campaign management and inventory classification along-with gaining knowledge on emerging data-driven display models (programmatic and RTB)