Explain how special events are defined and classified  Explain the scope and impact of marketing and events within an organisation  Describe the marketing mix and explain its role in a marketing...

Explain how special events are defined and classified  Explain the scope and impact of marketing and events within an organisation  Describe the marketing mix and explain its role in a marketing strategy  Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.)