Explain how managers can ensure their operational plans reflect the vision, values and objectives in the organisation's strategic plan. Create a list of the features that are characteristic of...

Assessment One 1
Running Head: ASSESSMENT ONE
Assessment One
Assessment One 2
Case Study 1: Cafe One
1. In this case, there are some areas of business operation that need improvement. These
areas of business operation are recruitment of staff members, training of staff, a change in
incentive policy and change in structure of providing service. These business areas can be
improved by making and implementing some strategies (Matiza, 2013). The staff member can be
optimized through appropriate selection and recruitment. It is important to hire the right
employee with adequate knowledge and skills for the job.
2. There are several kinds of operational goals that can increase the sales of Cafe One. It
is very important to increase the compensation and incentives of the employees to increase the
morale. More incentives increase the morale of the workforce and improve their quality of work.
It is because, they perform and work with the free mind and with the excitement to get more
compensation (Brothers, 2007). To increase the sales, it can also promote its products and
services by using some promotional activities such as advertising, sales promotion. Home
delivery is also another way that is also effective to improve the sales of the Cafe.
3. Technology is an important factor that is helpful to attract more customers and to gain
competitive advantage. The technology is quite significant for Cafe One in record keeping and
maintaining the record of customers to improve the customer base (Matiza, 2013). The cafe can
use the computer and the internet as a technology that can help with record keeping. It can also
use a coupon system for reducing waiting time for the customers. It is also helpful in the
estimation of the offered products and services.
4. There are some general tasks can be implemented that are effective to improve the
business operations of Cafe One. It can review its financial statements and other records of
measurement of production activities. This review will determine the areas in which it can
Assessment One 3
reduce its costs and improvement in the programs (Canada Business Network, 2013). It can also
assign the duties and responsibilities according to work schedule and staff. Along with this, Cafe
One can improve its administrative efficiency by changing in staff, budget, control and
management of information. The distribution of products and services is also another general
task that can improve the business operations.
Case Study 2: Packing Bags Pty Ltd.
1. There are several operational problems faced by Packing Bags Pty Ltd. that can be
mitigated by the firm. It has faced a lot of pressure as a result of economic problems related to
importers from the overseas. The firm also has gotten complains related fulfilling the orders on
time, and late delivery of goods to their suppliers (Brothers, 2007). In addition, it also faced the
problem of insufficient raw material to produce the goods and services. It has created the
problem of fulfilling the goods. The inventory of the firm is not also sufficient to complete the
demand of customers.
2. Packing Bags Pty Ltd requires some important information to increase its performance.
It needs the information about its competitors, suppliers and customers that what they want from
the organization. The information about the price of its competitors is also essential to provide
better packaging to its customers. This information is effective to know the policy of its
competitors to reduce the waiting time of customers. It should also understand the requirement of
the raw material that are essential to produce the goods and services (Dwyer, 2009). The
inventory management system must be effective to reduce the delay in order completion. It
should also know about the proper maintenance of machines that cannot create any delay in
production.
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3. There are some stakeholders of the company that also have different kinds of
expectations from it. Its customers are the most important stakeholder that expect from the
company that it provide better quality of products and services with a reasonable price (Matiza,
2013). In addition, employees also have the expectation to provide them appropriate salary and
wages on time for their quality of work. They also expect incentives or other motivational factors
with the remuneration. Suppliers are also stakeholders that anticipate to give them a regular
service and raw material, whenever they needed to produce more products. The government also
expects tax and different kind of duties that are applicable to the company. The company should
pay these duties on time to the government to make different kinds of policies (Brothers, 2007).
Finally, competitors also expect that it also offers its products and services with the comparative
price.
Question 2:
Case Study 1: Attention to Detail
1. There are mainly three customers that Ryan wants to consider that are Silicon Support
(Job providing company), Madison (Job seekers and daughter of Nicole Emmerson) and Nicole
Emmerson (Fathers of Job seeker). These three customers are important for an employment
agency, but the most important customers is Madison, because it has taken their services to
acquire her resume for applying in Silicon Support. It is because; there are some mistakes made
by their employing agency in making her resume (Cartwright, 2005).
2. Ryan should take some serious actions against the resume maker or his employees,
who made these mistakes. He should give clear instructions about making effective resumes for
their services that can improve their efficiency and faith in the eyes of customers (Dwyer, 2009).
This action would be appropriate to reduce these mistakes in future. The instructions may be
Assessment One 5
related to purely proofreading of the resume after making and before handing over to the
customers that it is absolutely correct or not.
3. Ryan should convince to all three customers not to do these types of error in the future.
He should ensure that the agency would provide the best quality of services by proofreading the
resume. Regarding this error, he should say that the agency will also punish the employee for
his/her error and also would instruct to do effective work to sustain in the employment agency
(Amos, Ristow, Pearse & Ristow, 2009). This assurance would not reduce any one of them
becoming the customers.
Case Study 2: The Outback Camping Store
1. There are several types of ways that can be used by the company to determine the
needs of the customers. Imprint analysis is one of the ways that is helpful to gain the loyalty and
identify the future preferences. In addition, a questionnaire is another way that can help to
evaluate the demands and needs that the customers want from the company. This method
generates several kinds of ideas and thoughts of existing and potential customers. For this, the
company can get together with the information of the customers (Åfors & Michaels, 2001). This
information would be effective to make the appropriate policies and strategies.
2. Outback Camping Store could take the next step after determining the needs of the
customers. In this step, it can go towards the advertising and marketing activities to attain the
needs and demand of the company. The advertising activities are used to increase...