Exhibit 9-3. Simunons owna and operates a national chain of departaent stores. Simmons wati to send ao spenve sales catlog with a"0 off coupon onhy to those cuitomen who have a mfficimntly high...


Exhibit 9-3. Simunons owna and operates a national chain of departaent stores. Simmons wati to send ao spenve sales catlog with a

Extracted text: Exhibit 9-3. Simunons owna and operates a national chain of departaent stores. Simmons wati to send ao spenve sales catlog with a"0 off coupon onhy to those cuitomen who have a mfficimntly high probability of unng the coupon. Managtet dila the the decson should depend ce sl-al spendng at Simmona (S1000) and 1f the customer has a Simmons credit card O otherwise Aanaming 1if the customer uses the coupon o Otherwise nd B= Ply = 1) the logistic regression wan rum in Data Mining and the following ostput for the lopit In(- 1wobtaned 1-6 Coefficients Predictor Estimate 2.50 Intercept x1 0.33 x2 2.10 Refer to Exhibit 9.3. What is the estimated logistic fanction In )= - 2.,50+0.35×+2.1x2 = -2.50+0.35x+2.1x 1-6 <2.50+0.33+2.) 1+e="" 0.33x2.="">

Jun 03, 2022
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