Example of article you could choose to analyse (you aren’t allowed to do this particular article) Mycoskie, B 2016, 'HOW I DID IT... THE FOUNDER OF TOMS ON REIMAGINING THE COMPANY'S MISSION', Harvard...

Example of article you could choose to analyse (you aren’t allowed to do this particular article)
Mycoskie, B 2016, 'HOW I DID IT... THE FOUNDER OF TOMS ON REIMAGINING THE COMPANY'S
MISSION', Harvard Business Review, 94, 1, pp. 41-44, Business Source Complete, EBSCOhost,
Group list and the article - Seminar 2: Submit printed list of group member names (include email
addresses) and a copy of the chosen article to lecturer. After this time period group members cannot
be changed (unless approved by the seminar facilitator).
Group report and group presentation: Week 5 - Friday 31st March by 11.55pm via LMS
Presentation
- Recorded video - Record your presentation and share your presentation on www.dropbox.com
or upload to www.youtube.com or any similar site.
- PPT slides – Links will open on LMS to upload your PPT slides
- First slide required to provide link to the video, names and IDs of all group members
- All members of your group must present
- Length of group presentation: maximum 20 minutes
BUS5SMM – Group Assignment
Getting started
- Introduction about the role of sustainability in Marketing and Management (relate it to the
journal article to explain the aim of the essay and use a few references)
- Identify at least 5 key points from the journal article
- Discuss each key point in order by using good sources of reference (journal, books, other
articles etc.)
- Critically assess the points as made in the journal article. Whenever you give your opinion,
support them using references
- Conclusion: The future? Improvement? Did the journal article hit the target, could it have been
improved, what more could have been said, etc…
Marking criteria:
See subject learning guide for detailed marking rubrics.