Examine A Communication Tool
Choose a marketing communication tool used by a brand about which you are passionate Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc Create a Microsoft PowerPoint Presentation in which you:
⢠Present the communication tool
⢠Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction
⢠Propose 3 ways in which the communication tool could be improved for effectiveness Thus you should:
1 Have 14-18 Slides total
2 Speaker Notes on at least half of the slides
3 A minimum of 3 references
Format the references according to APA standards Click the Assignment Files tab to submit your assignment
Materials
- Consumer Decision Making Process Grading Guide