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EVN301_Assessment 1_Brief_June 2018 Page 1 of 7 ASSESSMENT BRIEF Subject Code and Title EVN301 Events Policy and Strategy Assessment Policy Analysis Post Individual/Group Individual Length 500 words (+/- 10%) Learning Outcomes a) Research and discuss the critical strategic role that events plays within governments, communities and corporations b) Compare and contrast the linkages between policy, strategic objectives and strategic processes within the context of event planning for businesses, government and communities Submission By 11:55pm AEST/AEDT Module 3.1 (Sunday of week 5) Weighting 15% Total Marks 100 marks Context: Events are unique vehicles that provide opportunities for local councils, state and federal government branches to actively engage with the community. By initiating, facilitating and supporting special and community events councils/government can successfully drive social, environmental, economic and civic strategic objectives. During the first weeks of this course you will have been exposed to several local council Community Strategic Plans and Event Policies. The “Community Strategic Plan” details the overarching objectives of the council for a given period, relating to all aspects of community life and the deliverables deemed necessary for inhabitants to thrive. The “Event Policy” is used by Councils to identify opportunities in line with the Community Strategic Plan, determine support and allocation of resources and ensure that events in their jurisdiction are conducted in a way that is safe, environmentally and financially sustainable. This assessment will lay the foundation for your understanding of the interaction of strategy and policy in a local council setting. It will assist in your preparation for Assessment 2 and beyond by asking you to critically evaluate events against local council/government objectives. EVN301_Assessment 1_Brief_June 2018 Page 2 of 7 Instructions: Your task is to choose a Council’s (or relevant governing body’s) event policy to analyse in relation to an event that has taken place or will take place. You will share your findings in a group post and partake in discussion by commenting on your peer’s analysis. Step1: Choose an event policy You can choose an event policy from the list below or alternatively source your own: Waverley Council Events Policy National Capital Authority Events Policy Warrnambool City Council Events Policy Liverpool City Council: Event organisers’ information kit & event guidelines City of Casey Events Policy Adelaide Hills Council Policy: Festivals and Events Step 2: Provide an overview of an event that has happened or is in the planning process that would need to adhere to the chosen policy. For example: If you chose the Manly Local Council Event Policy an event that would need to adhere to the policy would be the Annual Manly Jazz Festival If you chose the Hunter Valley Council Event Policy an event that would need to adhere to the policy would be A Day on the Green If you chose the Canberra/ACT Event Policy an event that would need to adhere to the policy would be the Australian Running Festival Step 3: Provide examples of parts of the policy that the council officer would have to take into consideration when evaluating the proposal Evaluate the positive and negative impacts that the event will bring to the local community. Do the positives outweigh the negatives? Could measures be put in place by the Council / event manager to reduce negative impacts? Step 4: Discuss how the event delivers on a strategic objective of the governing body, either implicitly or assumed. You may draw upon examples already discussed throughout the course, for example: Encouraging tourism Showcasing local attractions Promoting local business skills and initiatives Generating revenue for local business through event leveraging Promoting local arts and culture Acknowledging and promoting local heritage and culture Promoting the contributions of diverse communities Encouraging community development http://www.waverley.nsw.gov.au/__data/assets/pdf_file/0014/15530/Events_Policy_Approved_October_2015.pdf https://www.nca.gov.au/sites/g/files/net791/f/NCA%20Events%20on%20National%20Land%20Policy%202017.pdf https://www.warrnambool.vic.gov.au/sites/warrnambool.vic.gov.au/files/documents/council/policies/Events_Policy.pdf http://www.liverpool.nsw.gov.au/trim/documents?RecordNumber=340784.2015 file:///C:/Users/Jessica/Downloads/Events-Policy-Final-Version-November-2017.pdf http://www.ahc.sa.gov.au/ahc-council/Documents/Strategies%20Policies%20and%20Plans/Governance%20Policies/Festivals%20and%20Events%20Policy%20131008.pdf EVN301_Assessment 1_Brief_June 2018 Page 3 of 7 Drawing people together, fostering social, economic and service networks Promoting civic pride Step 5: Comment on another post You are to critique and make a constructive comment on at least one other person’s post. This comment must be thorough and go well beyond simple praise. For example, you can do this by commenting either with additional examples of positive and negative impacts that the council officer would need to consider prior to approving or supporting the event; or by identifying a strategic objective that the event is aligned with. Word total for the post should be 500 words (-/+10%). Support your answers with evidence and concepts from your research and perhaps a related experience. Include a reference, link, or citation, where appropriate. Referencing: Cite your sources using correct APA 6th ed. style of referencing. In addition to academic references, you are encouraged to include diagrams, pictures, screen shots, links to websites, YouTube video or similar, providing they are relevant to the topic and/or illustrative of your example. Similarly, you can reference from your personal experience either working on events or attending events. The citation in the text would be of the form (Pers. Exp. 01). In the reference list this would be: Pers. Exp. 01
, , For example: Pers. Exp. 01. 24 Oct 2017, Sculpture by the Sea, Bondi Beach NSW. Referencing must be included in-text, with a reference list provided at the end of the post. Submission Instructions: Submit your post directly into a new thread on the Discussion Forum: Assessment 1- Policy Analysis Post, by 11:55pm AEST/AEDT Sunday of Module 3 (week 5). Do not upload a word document. Post your comment on at least one other classmate’s work by using the Reply button under their post. Submit your post in an academic style, including both in-text citation and a full reference list using the APA 6th edition style of referencing. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed.: https://laureate- au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id =_2498849_1 As a student you have responsibility with regard to your academic conduct whilst studying. This conduct is clearly outlined in the Academic Integrity Policy and Procedure document. Please review this document before submission. The learning facilitator will provide feedback via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades. The Learning Rubric below is your guide to how you will be marked in this assessment. Please be sure to check this rubric very carefully before your submission. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/bbcswebdav/pid-6115549-dt-content-rid-4650242_1/xid-4650242_1 EVN301_Assessment 1 Brief_June 2018 Page 5 of 7 Learning Rubric: EVN301 Assessment 1 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Analysis 30 % Post shows little/no understanding of the link between community strategy and event policy. It does not provide examples of policy and strategy at work. There is no evidence of an attempt to analyse the event’s impact on the local community. Post shows a basic understanding of the link between community strategy and event policy. It provides some examples of policy and strategy at work. There is some evidence of an attempt to analyse the event’s impact on the local community. Post shows a developed understanding of the link between community strategy and event policy. It provides clear examples of policy and strategy at work, while analysing sufficiently the event’s impact on the local community. Post shows a highly developed understanding of the link between community strategy and event policy. It provides clear examples of policy and strategy at work, while analysing critically and substantially the event’s impact on the local community. Post shows a sophisticated understanding of the link between community strategy and event policy. It provides clear examples of policy and strategy at work, while analysing critically and exceptionally the event’s impact on the local community. Research, Knowledge and Understanding 30% Post does not address the question. Post shows little/no evidence of research or enquiry. Confusion of personal opinion and information (substantiated by evidence) from the research/course materials. Post addresses the question, however indicates only a cursory understanding of the topic and develops the minimum aspects of the task. Post shows some evidence of research or enquiry. Some confusion of personal opinion and information Post addresses and develops most/all aspects of the task. Post shows sufficient evidence of research or enquiry. Post justifies personal opinion, by utilising evidence and information from independent research. Post fully addresses and develops all aspects of the task. Post shows substantial evidence of research or enquiry. Post discriminates between assertion of personal opinion and information (substantiated by robust evidence) from Post fully addresses and develops all aspects of the task through comprehensive critical analysis or synthesis. Post shows exceptional evidence of research or enquiry and indicates serious contemplation of sources and extended reading. Post systematically and critically discriminates EVN301_Assessment 1 Brief_June 2018 Page 6 of 7 (substantiated by evidence) from the research/course materials. independent research and extended reading. between assertion of personal opinion and information substantiated by robust evidence from independent research. Structure and Flow of Ideas 20% Post does not present adequate ideas or information. Post lacks logical/clear structure and flow of