Everything regarding assignment is attached in the files. Assessment contain four tasks and each to answered separately. Thanks
ASSESSMENT RECORD TOOL BSBMKG519 Plan and implement business-to-business marketing Student first name: Student last name: Contents Contents3 Introduction4 Assessment Checklists4 Assessment Task 1: Written questions5 Assessment Task 2: B2B marketing planning project6 Assessment Task 3: B2B marketing implementation project8 Assessment Task 4: B2B marketing performance report9 Record of assessment outcomes: BSBMKG51910 Introduction Assessment requirements This record tool is to be used to record the assessment decisions for BSBMKG519 Plan and implement business-to-business marketing. Assessment is based on a number of forms of evidence, as follows: 1. Task 1: Written questions 1. Task 2: B2B marketing planning project Task 3: B2B marketing implementation project Task 4: B2B marketing performance report Recording assessment outcomes Use this Assessment Record Tool to record the outcomes of each assessment task related to this unit. Add any further comments about the student’s performance to the Assessment Cover Sheet for the relevant task. Marking Guide Refer to the Marking Guide for further instructions and details about each assessment task. Assessment Checklists Use the checklists below to record the outcomes of each task. Record each outcome on the Record of Assessment Outcomes at the end of this document. Page 3 Assessment Task 1: Written questions Yes No Comments Did the student answer all written questions correctly? (Please note which questions were answered incorrectly, if applicable.) If ‘no’ to the above, did you identify gaps in the student’s understanding and knowledge? If ‘yes’ to the above, what arrangements have been made for reassessment? Please add any feedback to the student about this task on the Assessment Cover Sheet. Keep a copy of the completed Assessment Task Cover Sheet. Please note any reasonable adjustments for this task below. Assessment Task 1 Outcome Satisfactory Not Satisfactory Date: Trainer/assessor name: Trainer/assessor signature: Assessment Task 2: B2B marketing planning project Did the student: Yes No Comments Develop a business-to-business marketing plan that identifies suitable business-to-business markets for Sarah’s chocolates? Develop a business-to-business marketing plan that outlines key characteristics of the business to business markets for Sarah’s Chocolates? Develop a business-to-business marketing plan that identifies and analyses factors that may influence buyers in the business-to-business markets for Sarah’s Chocolates? Develop a business-to-business marketing plan that includes a SWOT analysis in order to identify the strengths, weaknesses, opportunities and threats for Sarah’s Chocolates? Develop a business-to-business marketing plan that includes an Industry analysis, including trends and competitors for Sarah’s Chocolates? Develop and document marketing objectives for business-to-business marketing for Sarah’s Chocolates? Identify suitable marketing strategies for Sarah’s Chocolates and recommend and document the most appropriate marketing strategies that align with business objectives? Identify and document suitable marketing activities, including timelines, budget and staffing and other resource requirements? Identify and document monitoring/measurement activities? Identify and outline relevant legislation? Present business-to-business marketing plan and brief staff on their budgets, timelines, roles and responsibilities, and legal and ethical requirements? Demonstrate effective communication skill including: Clearly and concisely presenting information Listening and questioning to seek feedback Encouraging feedback Please add any feedback to the student about this task on the Assessment Cover Sheet. Keep a copy of the completed Assessment Task Cover Sheet. Please note any reasonable adjustments made for this task below. Task 2 Outcome Satisfactory Not Satisfactory Date: Trainer/assessor name: Trainer/assessor signature: Assessment Task 3: B2B marketing implementation project Did the student: Yes No Comments Assign responsibilities to team members based on identified service marketing activities? Assign required resources to implementing services marketing plan by developing an action plan for identified activities according to services marketing plan, and lead times identified in the scenario information? Brief administration officer on the email marketing campaign, including timelines roles and responsibilities and legal and ethical requirements? Brief assessor on three identified and suitable marketing experts? Brief expert on the email marketing campaign outcomes required, including timelines and roles and responsibilities? Please add any feedback to the student about this task on the Assessment Cover Sheet. Keep a copy of the completed Assessment Task Cover Sheet. Please note any reasonable adjustments made for this task below. Task 3 Outcome Satisfactory Not Satisfactory Date: Trainer/assessor name: Trainer/assessor signature: Assessment Task 4: B2B marketing performance report Did the student: Yes No Comments Analyse all data provided and report on the success of business-to-business marketing including: Return on investment and guidance on calculation Sales growth Web site traffic Lead conversion changes. Identify and discuss methods for assessing the effectiveness of marketing effectiveness, including Google analytics? Submit a report that is: clear and concise written in an appropriate style and language formatted in a professional manner makes use of headings to structure the content is grammatically correct and free from error Please add any feedback to the student about this task on the Assessment Cover Sheet. Keep a copy of the completed Assessment Task Cover Sheet. Please note any reasonable adjustments made for this task below. Task 4 Outcome Satisfactory Not Satisfactory Date: Trainer/assessor name: Trainer/assessor signature: BSBMKG519 Assessment Record Tool CB WP V1.0 (ID 122739) © 2016 J&S Learning Work and Eduworks ResourcesPage 9 Record of assessment outcomes: BSBMKG519 This section records the outcome of each task/assessment requirement so that the final assessment outcome can be determined for BSBMKG519 Plan and implement business-to-business marketing. The table below shows all the assessment requirements for this unit. Once a student has satisfactorily completed all requirements related to the unit, they can be given a Final Assessment Result of ‘Competent’. A number of spaces have been provided to record multiple attempts. Final Assessment Results should only be recorded once all tasks have been attempted. Assessment Tasks Task Outcome Satisfactory (S) Not satisfactory (NS) Date Assessor initials Assessment Task 1: Written questions Assessment Task 2: B2B marketing planning project Assessment Task 3: B2B marketing implementation project Assessment Task 4: B2B marketing performance report Final Assessment Results Result (C/NYC) Date BSBMKG519 Plan and implement business-to-business marketing Student name: Assessor name: Assessor signature: Date: / / BSBMKG519 Assessment Record Tool CB WP V1.0 (ID 122739) © 2016 J&S Learning Work and Eduworks ResourcesPage 10 MARKING GUIDE BSBMKG519 Plan and implement business-to-business marketing CONTENTS Assessment information4 Definitions6 Assessment Task 1: Written questions9 Assessment Task 2: B2B marketing planning project14 Assessment Task 3: B2B marketing implementation project17 Assessment Task 4: B2B marketing performance report19 UNIT MAPPING – BSBMKG519 Plan and implement business-to-business marketing23 Assessment information About this marking guide This document is to be used as a guide to marking the assessment tasks required for this unit. This document outlines the instructions provided to the student for each task and accompanying sample/ benchmark answers and any relevant instructions for the assessor. Assessment tasks This unit is assessed in the following ways: Assessment Task Overview Assessment Task 1: Written questions Students must correctly answer all 12 questions to show that they understand the knowledge required of this unit. Assessment Task 2: B2B marketing planning project Students must conduct research and develop a business-to-business marketing plan. Assessment Task 3: B2B marketing implementation project Students must implement a marketing activity identified in the business-to-business marketing plan. Assessment Task 4: B2B marketing performance report Students must review a case study including marketing performance data and analyse and report on the data provided, as well as recommend methods for evaluating content marketing. Assessment plan The Student Assessment Booklet includes an assessment plan that students are required to read and sign. Get this signed plan before students begin the assessment tasks for this unit. Students can use this plan to declare whether they need any support or adjustments. Assessment documents We have developed a range of comprehensive assessment documents for assessment of this unit. Assessors will need the following documents: Assessment Record Tool – to be used by the assessor to record the decision-making process. Details about workplace-based tasks (if applicable) are also included in this document. This Marking Guide, which includes: a guide to assessors on the process of assessment benchmark responses to assessment tasks mapping of assessment tasks to unit of competency requirements (see the end of this booklet). Students will need to receive: Student Assessment Booklet for this unit Assessors must provide students with the due date for each assessment task for this unit – students should be instructed to write the dates in their Student Assessment Booklet. Assessment attempts and resubmissions Students have up to three attempts to complete assessment tasks satisfactorily. If after the third attempt, the student has not completed the task satisfactorily, the assessor must make alternative arrangements for assessment. Depending on the task, this may include: resubmitting incorrect answers to questions (such as short answer questions and case studies) resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task redoing a role play after being provided with appropriate feedback about their original performance being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. Students should be provided with an appropriate time frame in which to resubmit their work, for example students may: be given 30 days in which to resubmit incorrect responses to written tasks, projects and so on be provided with feedback on the day about their performance in a role play and then redo the task during the next task need to redo workplace-based tasks (if applicable) during the same workplace visit or a follow-up observation may be required – you should discuss arrangements with the student’s supervisor to agree on a suitable time and date for reassessment. Assessors should refer to their RTO’s policy and procedures regarding training and assessment for further information. Assessment outcomes Each assessment task will be given an outcome of either Satisfactory (S) or Not Satisfactory (NS). Students must complete all tasks for a unit satisfactorily to achieve an overall outcome of Competent (C) for a unit. If one or more of tasks are assessed as Not Satisfactory, students will be given an overall outcome for the unit of Not Yet Competent (NYC). Students can be given two further attempts to complete the task and achieve a Satisfactory outcome. Students need to be given a timeframe for resubmission and advised what they must include in the resubmission. Assessors are required to use the Assessment Record Tool to record the assessment decision for each task. The Record of Assessment Outcomes on the final page of the Assessment Record Tool should be completed by the assessor. Task Cover Sheet Assessors must ensure that students have completed the Assessment Task Cover Sheet for each assessment task