Grading Rubric for MGMT 3013 Short Paper 5 - Strategy Length and Format – Paper must be: · Between XXXXXXXXXXwords (works cited should be a separate page) · Double-spaced · 12-point Times New Roman...

everything included in the attachment, please read it carefully.http://www.citigroup.com/citi/about/ this is the company that you will have to write about.


Grading Rubric for MGMT 3013 Short Paper 5 - Strategy Length and Format – Paper must be: · Between 250-350 words (works cited should be a separate page) · Double-spaced · 12-point Times New Roman font · 1-inch margins · Name located in the header · Proper in-paper citations and works cited Length and Format (4 points) Description 4 points Paper meets all length and formatting requirements 2 points Paper deviates from one (1) of the length and formatting requirements 0 points Paper deviates from more than one (1) of the length and formatting requirements Quality (8 points) Description 8 points The paper contains few or no grammatical or spelling errors (1-2) 4 points The paper contains several grammatical or spelling errors (3-5) 0 points Paper contains more than five (5) grammatical or spelling errors Connection (8 points) Description 8 points The paper covers all required aspects in adequate detail with examples. 4 points The paper covers most of the aspects but fails to adequately give examples. 0 points Very weak coverage of the needed aspects with few examples Connection – You should discuss (at least) the following aspects of the company’s activity according to several (at least 3) sources. · What is the company’s business level strategy? · How do you know? Background research to support this? · What are their competitive advantages compared to their industry? · Rankings? Background to support this? · How do Porter’s five forces affect this company? · Explain briefly.