Event merchandise may be described as multifunctional, serving as it does a variety of purposes. Using examples, identify the various roles of merchandise from the perspective of multiple...

Event merchandise may be described as multifunctional, serving as it does a variety of purposes. Using examples, identify the various roles of merchandise from the perspective of multiple stakeholders. The ‘merchandise buyer’ has responsibility for managing merchandise; what are the key issues that the buyer must address? What might be the implications of not managing events merchandise effectively and efficiently?