Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to...

Evaluation of Business Level Strategy of Starbucks                        2
EVALUATION OF BUSINESS LEVEL STRATEGY OF STARBUCKS
Table of Contents
Business Level Strategy of Starbucks    3
Recommendations for the Improvement of Strategy    3
References    4
Business Level Strategy of Starbucks
Starbucks, one of the largest chain of cafes in the world, focuses on the differentiation strategy for its business model. It aims at a broad customer base and offers them with premium quality products and a luxurious experience. The company intends to win the market through a number of mechanisms, such as, superior quality product, exceptional customer service, design and uniqueness. The main business strategy of Starbucks is product differentiation (Business Research Methodology, 2017). Though the customers have to pay premium prices for the product, the company does not compromise the quality and...