Evaluate the attractiveness for France to build NBC's next dream theme park. Conduct the necessary research and analyze the attractiveness of the country and the entry strategy (e.g. Foreign Direct...

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· Attractiveness of France
In the following section of the study, attractiveness of France will be evaluated for give a proper understanding of the country for their upcoming NBC’s dream theme part.
· France is located in western Europe. The country is divided into 18 regions. Out of 18 regions, 13 belongs to metropolitan.
· 82% of foreign companies have received positive return from their investment (Businessfrance.fr, 2020).
· 83% companies believe that ecosystem of France encourages innovation (Businessfrance.fr, 2020).
· 79.8 billion euros are contributed into France’s GDP from tourism sector
· 30% of that earning has been gain from international visitors and remaining 70% acquired from domestic tourist (The Authority on World Travel & Tourism, 2018)
· Eiffel Tower, St Tropez, Palace of Versailles, Mont Saint-Michel, Gorge du Verdon some of the major tourist attraction of the country.
· Selection of region
Paris will be the region where the NBC’s new theme park will be built to maximize “volume of visitors” and “return on investment”.
· Entry strategy
Joint venture will be the best entry strategy for NBC’s theme park. According to Wong et al. (2018), joint venture is an agreement where two or more parties get involved into a common agreement for accomplishment of a specific...