Eva generally makes a list of things to be bought
before going for grocery shopping on weekends. However, last weekend she picked
up some items that were not there in her list as she realized that she needed
these items when she saw them on display in the store. This activity of
purchasing the items that were not in the list is an example of _____.
addictiveshopping
unplannedshopping
compulsiveshopping
decisiveshopping
experientialshopping
Betsy hates doing her groceries every Saturday.
Therefore, when it is done, she feels glad that she wonât have to buy groceries
for the rest of the week. Which of the following types of shopping values is
most likely received by Betsy from the activity of buying groceries?
Utilitarian shopping value
Hedonic shopping value
Epistemic shopping value
Experiential shopping value
Absolute shopping value
Janice spends her weekends with her friends at
shopping malls. She acknowledges that her weekend shopping outing is driven by
boredom rather than any intention of making a purchase. She finds these outings
interesting and relaxing. This is an example of _____.
acquisitionalshopping
epistemicshopping
experientialshopping
utilitarianshopping
adaptiveshopping
When Melanie went to a mall to buy a birthday gift for
her brother, she ended up buying a new pair of designer shades for herself. She
had no intention of buying them as she already owns a few pairs of shades.
However, she could not resist herself as they were on sale. Melanie’s
purchase best exemplifies an instance of _____.
epistemicshopping
impulsiveshopping
utilitarianshopping
affectiveshopping
adaptiveshopping
Fatimah is planning to purchase a house. She is very
involved with this purchase decision, particularly because she will be spending
her entire savings on this purchase. She has been searching for information on
the Internet and asking for opinions from friends and family. Which of the
following decision-making approaches is Fatimah employing?
Experiential decision making
Habitual decision making
Routine decision making
Extended decision making
Limited decision making
Vince is a passionate car enthusiast. He constantly
seeks out information on new car models without any intention of buying them.
Which type of search behavior does this represent?
A postpurchase search
An active search
An internal search
A prepurchase search
An ongoing search
Don is visiting digital stores and searching the
internet to learn about high-definition DVD players before he buys one. This is
an example of a(n) _____.
habitualsearch
ongoingsearch
prepurchasesearch
passivesearch
latentsearch
Which of the following criteria pertains to functional
or economic aspects associated with an alternative?
Conditional criteria
Rational criteria
Hedonic criteria
Ergonomic criteria
Utilitarian criteria
When Gemma attended her high school reunion fourteen
years after graduating, she decided wore an expensive designer dress even
though a dress she bought at a sale was much more flattering. Gemma wanted to
make a fashion statement and also wanted the dress to reflect her successful
career as an editor of a well-known fashion magazine. Which of the following
criteria is most likely responsible for Gemmaâs choice of dress?
Relative criteria
Rational criteria
Hedonic criteria
Egalitarian criteria
Utilitarian criteria