ESRI Zip Lookup Worksheet Part 1 Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1...

Part 1

Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1 neighboring zip code to the south, and 1 neighboring zip code to the north. Research the median income, financial optimists, monthly credit card charges, and 1 additional variable of your choosing. This exercise will help you gain a full mastery of this resource going forward to use for your business.

Part 2

In 300 words or less, identify 1 opportunity or business insight you gained from this research. Provide your best example of how you can use this information strategically. Include the following:

How does knowing the zip code information help identify customer needs and wants?

How would these needs and wants differ based on the information found about each zip code?