Enter the TUN site and select “cases, projects, and assignments.” Then select the case study “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What...

Enter the TUN site and select “cases, projects, and assignments.” Then select the case study “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case:

a. What information does the data mining generate?

b. How is this information helpful to management in decision making? (Be specific.)

c. List the types of data that are mined.

d. Is this a DSS or BI application? Why?