Emcee Inc. prepared the budgetfor 2017 assuming a 20% market share based on total sales in the Midwest region of the United States. Thetotal fruit drinks market was estimated to reach sales of 1.25...

Emcee Inc. prepared the budget

for 2017 assuming a 20% market share based on total sales in the Midwest region of the United States. The

total fruit drinks market was estimated to reach sales of 1.25 million cartons in the region. However, actual

total sales volume in the western region was 1.5 million cartons.

Calculate the market-share and market-size variances for Emcee Inc. in 2017. (Calculate all variances in

terms of contribution margin.) Comment on the results.

Oct 13, 2022

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