Discussion Topic: A major travel company would like to develop an information system to improve the operation of their in-house call management centre (CMC). The system will adjust the call flow rate...

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Discussion Topic: A major travel company would like to develop an information system to improve the operation of their in-house call management centre (CMC). The system will adjust the call flow rate to suitable Relationship Managers (RM). Relationship Managers (RMs) perform sales of holiday packages. To provide improved call routing and dynamic call flow control for both inbound and outbound calls, the information system will provide assistance to RMs in serving their end-customers (or potential customers) and will match RMs and end customers according to RMs skills and customers profiles. The system operation is complicated by the varying number and nature of holiday packages offered by the travel company. One way to improve the call flow rate is to match customers based on RM performance and product knowledge. For example, in selling particular travel packages, the system would do well in matching end-customers to well informed RMs with appropriate knowledge about the destination and its traditions. A typical RM matching technique is segmenting customers into social and cultural segments according to their postcodes and surnames. For the purpose of this assignment, assume a supporting tool to create customer profiles exists, Profiler Tool. A corresponding RM profile may depend on the age, sex, culture, language proficiency, experience and product knowledge. The system sought will be used as a skill matcher between endcustomers and RMs based on their profiles. This makes RMs more convincing to a customer and increases the chance to achieve a sale or provide a service. RM profiles are initialized at hiring. Employees initially take a 10 minutes questionnaire which gets used to build a profile and a skill matrix. These will provide initial RM profiles for the system. The system will adjust according to RMs subsequent performance in selling packages and in serving customers effectively and efficiently. In targeting potential buyers with outbound calls, the system dials numbers automatically according to a customer target list generated by the system. The system retrieves customers details from a database. It then displays the details and provides the RM with guidelines and a script to help in providing an improved service to the end-customer. For the outbound calls, the system will create a target list for each RM based on their skills and profile. A target list is essentially a list of tuples of the form . For Inbound calls, customers dial a number reaching the CMC which has its own private automatic branch exchange to route the calls. A call routing and distribution routine that minimizes inbound call costs by reducing per-call handling time. A skill score is calculated based on the RM’s previous call duration and profile. A score from 1-10 based on the likelihood to purchase the product is given to a customer according to some preloaded criteria (e.g. repeat customers may have a higher score, customers from particular postcodes may have lower scores, etc..). Customers with the highest scores are served first. Their calls are directed to RMs based on skill levels and best match. The schedule of dialling end-customers and the estimated call duration vary according to a RM’s skill level and previous performance. During busy times, inbound customers can be directed to an Interactive Voice Response unit prompting them for options, and may even ask for call reasons in a few words and then redirect the call to an Automatic Call Distributor routing the call to the first available appropriate RM. Customers may hang up when they suffer from a long wait time.
Answered Same DayMay 12, 2021

Answer To: Discussion Topic: A major travel company would like to develop an information system to improve the...

Kshitij answered on May 16 2021
159 Votes
Information system development project
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Introduction
The development of information systems in the travel company is a dynamic technique for the growth and development of the business. It also helps the business and its users to get the various solutions relating to the agencies and operations relating to the tour and travel companies. The information system will help in systematic analysi
s and evaluation of the information provided and will be beneficial in executing the plans and itineraries effectively and efficiently. In addition to the same, the system also helps the clients or customers in having access to all the requisite information and details like location, accommodation, timing, dates, departure, arrival, even taking place, etc. the main reason for development and implementation of the system is to manage the business and customers and to provide convenient and satisfactory services and hospitality to the customers.
Objective
The information management system in the travel and tourism industry is considered to be as the integrated set of system and is the software which was developed specifically for the companies engaged in tours and travels. The major purpose or objective of the business is to help the professionals in managing the customers, agents, and vehicles while undertaking their respective operations relating to the business. The information system makes the operation conducted in the business comparatively convenient and accurate on the part of the companies. The standalone platform helps the management of travel and tourism companies quite convenient by managing and handling the request of the various agencies and making available customers with the requisite servers which are being located at the various sports of the various cities they are visiting. Various modules have been taken into account for the purpose of managing and controlling various sectors ns arts of the tourism management field. The information system is considered to be the web-based system and is managed and maintained in such a manner that all the repositories are situated at the centralized location in the respective information system. Another objective behind undertaking the development of the system is to develop and implement such a system that automates the various practices, procedures, and activities which are undertaken by the Travel Company and agencies for the purpose of managing and maintaining the details of the customer.
Problems
The current system deals with various inadequacies and inaccuracies in providing information and suggests the agencies and companies y amend the same for the purpose of making the same more reliable and accurate. Though the information and data have become one of the most regarded and valuable assets on the new and modern corporations, yet despite the fact the development and implementation of the information system have to go through allot and is facing great issues (Wei, Heng, et.al., 2019). Among the various problems and issues the major one related to the problem of low productivity, a great number of failures, and improper and inadequate alignment of the implemented system with the various needs and demands of the business. The very first issue relates to the problem of low productivity and the same is placed in terms of software crisis, and the same is demonstrated by the various developments backlogs and issues relating to the management.
The second issue of the information system relates to the various failures faced the business and travel companies while developing and implementing the same. These failures are the result of various economical mismatches, like schedule overruns in the budget preparation, and many a time the same as the result relating to poor quality of services provide and dissatisfied customers.
The third problem relating the information system is from the point of view of business, as it has been noticed that the criticism is growing rapidly in the information system as the same is not being able to meet the requirements and demands of the business.
Stakeholders
Stakeholders are the persons or individuals who have...
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