either pull technology or push technology. Conventionally, consumers request information from a Web page and the browser then determines a response. Thus, the consumer is essentially asking for the...

either pull technology or push technology. Conventionally, consumers request information from a Web page and the browser then determines a response. Thus, the consumer is essentially asking for the data. In this case, it is said to be pulled through the channel. The opposite of pull is push. Push technology sends data to a user’s computer without a request being made. In other words, software is used to guess what information might be interesting to consumers based on the pattern of previous responses. Push technology allows personalized information to be delivered to consumers without the need for them to even